Graphics for Learning

《Graphics for Learning》是一本Ruth C. Clark，Chopeta Lyons編寫，由John Wiley & Sons出版社在2010年出版的書籍。

基本介紹

• 書名：Graphics for Learning
• 頁數：420
• 出版時間：2010-09-02
• 裝幀：平裝

介紹

作　者/Author:Ruth C. Clark，Chopeta Lyons 著出 版 社/Publisher:John Wiley & Sons

ISBN:9780470547441

版　次/Edition:2

紙　張/Paper:膠版紙

正文語種/Language:英文

所屬分類/Category:圖書 > 英文原版書 > Arts & Photography（藝術與攝影）

定 價：￥469.40

編輯推薦

It's a proven fact. People learn better from words that are enhanced with the right graphics. While most instructional designers and trainers have the ability to create competent written materials, many lack the skills needed to plan and communicate effective visual designs.

Graphics for Learning teaches you how to design effective graphics for print or online and computer-generated materials -- multimedia, texts, working aids, and slides -- that will maximize learning, understanding, and reasoning. Based on solid research on how people learn, this crucial resource contains best practices and shows you how to go beyond the visible features of graphics to plan visuals that are based on their communication and psychological functions. Written by instructional design experts Ruth Colvin Clark and Chopeta Lyons, Graphics for Learning includes a graphic design model that guides you through the visual planning process?from needs assessment through production. No matter how much or little expertise you have working with graphics

內容簡介

Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects.

中文簡介

你正在從最學術價值的視覺?徹底修改和更新、圖形為學習是第二版的暢銷書的準則,總結了最好的利用圖形在教學材料,包括多媒體、課文、工作愛滋病,幻燈片。指南是基於目前大多數實證科學研究和闡述了豐富的實例,從不同的培訓課程。指出如何計畫插圖在各種內容,包括事實、概念、流程、程式和原則。該書還論述了技術和環境因素將影響教學的專業人士可以適用的指導方針,他們的培訓項目。

作者簡介

Dr. Ruth Colvin Clark is an instructional psychologist with a specialty in design and development of effective workforce learning. She is the author of e-Learning and the Science of Instruction and her book, Building Expertise, was awarded Outstanding Instructional Communication from the International Society of Performance Improvement.

Chopeta Lyons has created award-winning print and online learning products during her twenty-five years of developing training solutions. She has directed teams of designers, writers, programmers, audio talent, graphic designers, and artists to create custom solutions for the training needs of numerous corporations and organizations. She is the author of several articles on e-learning and a college textbook, Discover Writing.

媒體評論

"For years I've been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work–they've created a very interesting read, full of useful guidelines and examples."

--Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning

"Finally! A book that integrates visual design into the larger context of instructional design and development."

--Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado