《Flying Off Course》是希臘學者Rigas Doganis撰寫的航空運輸經濟學專著，由Routledge出版社於2002年出版第三版，截至2019年已更新至第五版。Rigas Doganis曾任英國克蘭菲爾德大學航空運輸系主任、希臘奧林匹克航空公司執行長，並擔任歐洲航空俱樂部主席。
該書以經濟學視角分析國際航空運輸體系，探討放鬆管制政策對行業的影響，包括美國航空業改革、1992年後歐洲市場格局演變、航空貨運危機及包機運營經濟模式。後續版本新增對“開放天空”政策、航空聯盟、長途低成本航空運營及輔助收入等21世紀行業變革的分析，涵蓋成本結構、定價機制、市場行銷等核心議題。
基本介紹
- 外文名：Flying Off Course
- 作者：Doganis, Rigas
- 出版社：Routledge
- ISBN：9780415213240
內容簡介
In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices and management concepts. This revised and updated edition reflects these changes. Key aspects of the industry are expertly analyzed including issues such as: * the factors affecting airline costs * the problems of pricing * airline marketing and product planning * the impact of United States deregulation * European air transport after 1992 * the crisis in airfreight; and the economics of charters. Flying Off Course provides a fascinating and topical insight into the working of international transport as seen from an economist's viewpoint and will be a key text for those involved in the field.
