《Experimental Auctions》是2007年Cambridge Univ Pr出版的圖書，作者是Lusk, Jayson L.、Shogren, Jason F.。
基本介紹
- 中文名：Experimental Auctions
- 作者：Lusk, Jayson L.、Shogren, Jason F.
- 出版社：Cambridge Univ Pr
- ISBN：9780521855167
內容簡介
Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.
