《Electronic Media Criticism》是2009年出版的圖書，作者是 Orlik, Peter B.。
基本介紹
- 外文名：Electronic Media Criticism
- 作者： Orlik, Peter B.
- 出版時間：2009年1月
- ISBN：9780415995368
內容簡介
"Electronic Media Criticism" introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.
