石貴成

石貴成，澳門科技大學商學院教授、博士生導師。

基本介紹

• 中文名：石貴成
• 學位/學歷：博士

教育背景

2002 - 2005 Ph.D. in Marketing (Hong Kong Baptist University)

1985 - 1988 Master in Management Engineering (Shanghai Jiao Tong University)

1979 - 1983 Bachelor in Mechanical Engineering (Jiangxi University of Science and Technology)

工作經驗

2016 - Present Professor of Marketing/Macau University of Science and Technology

2005 - 2016 Assistant Professor/Associate Proessor of Marketing/Macau University of Science and Technology

1996 - 2002 Associate Professor of Marketing /Qingdao University

2000 - 2001 Visiting Scholar of Marketing / York University (Canada)

1995 - 2000 Director of Qingdao Office / ACNielsen (China) Ltd.

1993 - 1995 Assistant General Manager & Manager of International Trade Department / Qingdao Pleno Group Company

學術成果

Academic Publication

Refereed Journal Papers

Lam, K.C. & Shi, G. C. (2008). Factors affecting Ethical Attitudes in Chinese mainland and Hong Kong, Journal of Business Ethics, 77(4):463-479.

G. C. Shi & Ping, Y. (2008). A Study on the Relationship between Customer Satisfaction and Loyalty in the Catering Industry of Macao, Journal of Macau University of Science and Technology, 2 (2): 13-19.

Shi, G. C., Wang, Y. G. & Liu, X. Y. (2007). The Impact Of Customer Relationship Strength on Sales Effectiveness and Relationship Profitability in Services Selling. International Journal of Business Research, 7, 152-160

Shi, G.C., Chan, A. K., Shi, Y.Z., & Wang, Y. G. (2006). Dimensions and Determinants of Customer Relationship Strength in Services Selling. Journal of Academy of Business and Economics, 6, 140-154.

Wang, Y. G., Kandampully, J., Lo, H. P., & Shi, G. C. (2006). The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study, Corporate Reputation Review, 9(3), 179-195.

Wang, Y. G., Shen, J. Y., & Shi, G. C. (2005). How Brand Assets Drive the Performance of Customer Relationship Management: An Empirical Research from an Analytical Perspective. Journal of Management, 6, 706-711. (In Chinese)

Shi, G. C., Wang, Y. G., Xing, J. G., & Yu, B. (2005). Relationship strength: Scale development and construct validation. Nankai Business Review, 8 (3), 74-82. (In Chinese)

Shi, G. C. (2002). On the competence of the Chinese multinational companies in the international market. Reform of Economic System, 2002.9, 111-113. (In Chinese)

Shi, G. C. (2000). A starting point for the Chinese foreign trade companies to develop foreign markets directly. Inquiry Into Economic Problems, 213, 57-58. (In Chinese)

Shi, G. C. (1996). On focus group: A marketing research approach. Factory Management, 1996. 12, 35 (In Chinese)

Shi, G. C. (1996). How can Chinese enterprises make use of marketing research. Shanghai Enterprises, 1996.10, 42-43 (In Chinese)

Hu, L. X. & Shi, G. C. (1996). On economy of entrusting-operation. Journal of Qigndao Institute of Architecture and Engineering, 1996.9, 62-66 (In Chinese)

Conference Proceedings

Wang, Y. G., Xing, J. G., & Shi, G. C. (2007). Managing Customer Relationship Activities for the Favorable Relationship Strength: A Competence-based Perspective in the Context of a Chinese Service Industry. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume4, 231-6.

Wang, Y. G., Zhang, X., Shi, G. C., Dong, Y. R., & Yao, Z. (2006). A Moderated Model of Corporate Entrepreneurship and Market Performance: A Chinese Study. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume3, 674-80.

Wang, Y. G. & Shi, G. C. (2006). Customer asset management orientation and its performance implications: the role of NPD. Proceedings of IEEE International Conference on Management of Innovation and Technology. June 21-23, Singapore.

Sun, L. Y., Shi, G. C., & Gao, H. (2006). Organizational Culture Moderating the Market Orientation: Employees’Intrapreneurial Behaviors Relationship and Performance Implication. Proceedings of 2nd International Association for Chinese Management Research. June 15-18, Nanjing, China.

Shi, G. C., Chan, K. A., Shi, Y. Z., & Wang, Y. G. (2005). Customer relationship strength in service selling: Construct definition, scale development, and validation. AMA Educators’ Conference Proceedings, Volume 16, 317-318.

Wang, Y. G., Han, S. P., & Shi, G. C. (2005). The dimension of customer loyalty and its key drivers: An integrated framework in perspective of customer equity management. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume2, 204-210.

Shi, G. C. & Chan, K. A. (2004). Relationship strength in relationship marketing: A conceptual framework for its measurement, antecedents and consequences in Chinese setting. Proceedings of Annual World Business Congress of IMDA, Volume 13, 927-935.

Book Chapters

Huang, S. Q., Wen, W., & Shi, G. C. (1998). A Practical Course of Business English, (ISBN: 7-5064-1415-5), Beijing: China Textile Press.

Jiang, J. G., Kang, Q. Q., & Shi, G. C. (1997). Modern Enterprise, (ISBN: 7-5436-1422-7), Qingdao: Qingdao Press.

Li, J. Y., Shi G. C. & Chen, X.W. (1996). International Trade and Public Relations, (ISBN: 7-5436-1335-2), Qingdao: Qingdao Press.

專業認證與獎項 Professional Certification and Awards

The Chartered Institute of Marketing (U.K.) HK Award 2004

專業學會資格 Professional Society Membership

Member of American Marketing Association (AMA)