王良燕, 上海交通大學長聘教授，博士生導師。畢業於美國加州大學Paul Merage商學院，獲管理學博士學位。研究方向為品牌管理及消費者行為等。主持國家自然科學基金重點國際合作及面上項目、教育部人文社科研究項目、上海市“東方英才拔尖”、“曙光學者”及“浦江人才計畫”項目等。研究成果發表在Strategic Management Journal、Journal of Marketing Research、Journal of Consumer Research、Journal of Consumer Psychology等學術期刊。目前擔任Journal of Business Research 副主編（Consumer Behavior and Wellbeing Track）、Corporate Social Responsibility and Environmental Management編委、系統管理學報領域編委及行銷科學學報專業主編等。
基本介紹
人物經歷,社會服務,科學研究,主講課程,
人物經歷
王良燕, 上海交通大學長聘教授，博士生導師。畢業於美國加州大學Paul Merage商學院，獲管理學博士學位。研究方向為品牌管理及消費者行為等。主持國家自然科學基金重點國際合作及面上項目、教育部人文社科研究項目、上海市“東方英才拔尖”、“曙光學者”及“浦江人才計畫”項目等。研究成果發表在Strategic Management Journal、Journal of Marketing Research、Journal of Consumer Research、Journal of Consumer Psychology等學術期刊。目前擔任Journal of Business Research 副主編（Consumer Behavior and Wellbeing Track）、Corporate Social Responsibility and Environmental Management編委、系統管理學報領域編委及行銷科學學報專業主編等。
社會服務
1.中國高等院校市場學研究會副會長、常務理事
2.管理現代化研究會行銷專業委員會常務理事
3.中國高等院校市場學研究會企業工作委員會副主任
科學研究
Selected Publications：
1. “Effects of Directly and Indirectly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements,” with C. Pechmann (2010). Journal of Marketing Research, 47 (1), 134-145.
2. “Idleness aversion and the need for justified busyness,” with Hsee, C.K., X. Yang (2010). Psychological Science, 21(7), 926-930.
3. “Outcome, Time and Risk Differ Similarly Between Joint and Single Evaluations,” with Hsee,C.K., J. Zhang, and S. Zhang (2013). Journal of Consumer Research, 40(1), 172-184.
4. “Discounting over Subjective Time: Subjective Time Perception Helps Explain Multiple Discounted Utility Anomalies,” with Y. Wang and R. Keller (2015). International Journal of Research in Marketing, 32 (4), 445-448.
5. “The Performance Effects of Creative Imitation on Original Products: Evidence from Lab and Field Experiments,” with B. Wu, C. Pechmann, and Y. Wang (2023). Strategic Management Journal, 44(1): 171– 196. (https://onlinelibrary.wiley.com/doi/10.1002/smj.3094)
6. “When the “Charm of Three” Fades: The Impact of Number of Claims and Mental Imagery on Persuasion,” with E. Chan, H. Chen, H. Lin and X. Shi (2022). Journal of Consumer Psychology, 2(3): 484-491. (https://doi.org/10.1002/jcpy.1256)
7. “Are Concave Ads More Persuasive? The Role of Immersion,” with Gohary A. and E. Chan (2023). Journal of Advertising (https://doi.org/10.1080/00913367.2023.2216262)
8.“A Rose by Any Other Name Would Smell as Sweet? The Impact of Hierarchical Labeling on Consumers’ Choices in Tiered Pricing Plans, ” with X. Deng, and H. Chen (2023). Marketing Letters.(https://link.springer.com/article/10.1007/s11002-023-09694-3)
9. “Tool Anthropomorphism Reduces People’s Reward for Tool Users,” with J. Huang, and E. Chan (2023). Journal of Business Research.(https://authors.elsevier.com/a/1h~9JXj-jfuAc)
主講課程
Shanghai Jiao Tong University 上海交通大學
1. Consumer Behavior (本科生消費者行為)
2. Global Marketing （本科生國際行銷）
3. Research Methods （碩博生研究方法）
4. Seminar in Consumer Behavior （碩博生消費者行為研究）
5. Marketing Management （UBC交換生行銷管理）
University of California, Irvine 美國加州大學Principles of Marketing (市場學原理)
