In 1998, Hunan Zhongshang Group began to develop the Liuyanghe brand by cooperating with the “Chinese liquor industry magnate” Wuliangye Group through the State Industrial and Commercial Administration after purchasing Liuyanghe Liquor Distillery with its own capitals and permanently buying off the trademark use right of Liuyanghe. Through eleven years of continuous efforts, Liuyanghe has quickly constructed its strong brand power on the Chinese liquor market by generating seven series products including “Liuyanghe”, “Golden Century”, “Red Sun”, “Xiyangyang”, “Wanshixing”, “2008” and “Qinghuaci”; with its market share climbing gradually and its output and sales increasing annually, Liuyanghe has become the domestically well-known and fashion-leading “cross-century Chinese famous liquor brand” and “Chinese well-known trademark” sold on both domestic and overseas markets
In 1998, Hunan Zhongshang Group bought off the Liuyanghe Liquor trademark of Liuyang City Liquor Distillery and entrusted the manufacturing of Liuyanghe series liquors with the Yibin Wuliangye Liquor Factory. In the same year， Zhongshang Group set up Hunan Liuyanghe Liquor Industry Co., Ltd. as its major operation. Since then, the two respectively advantageous brands “Liuyanghe” and “Wuliangye” have been “grafted” together and a domestically
