We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.
二、Consideration 體諒
寫信時要處處從對方的角度去考慮有什麼需求，而不是從自身出發，語氣上更尊重對方。
例如：
“You earn 2 percent discount when you pay cash. We will send you the brochure next month. ”就比 “We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month.” 要好。
三、Completeness 完整
一封商業信函應概況了各項必需的事項，如邀請信應說明時間、地點等，確忌寄出含糊不清的信件。
四、Clarity 清楚
意思表達明確，要注意：
（一）避免用詞錯誤：
例如：As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.
此處bimonthly有歧義：可以是twice a month 或者once two month.故讀信者就迷惑了，可以改寫為：
1.We have two direct sailings every month from Hong Kong to San Francisco.
2.We have semimonthly direct sailing from Hong Kong to San Francisco.
3.We have a direct sailing from Hong Kong to San Francisco.
（二）注意詞語所放的位置：
例如：
1. We shall be able to supply 10 cases of the item only.
2. We shall be able to supply 10 cases only of the item.
前者則有兩種商品以上的含義。
（三）注意句子的結構：
例如：
1.We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.
2.We sent you, by air, 5 samples of the goods which you requested in your letter of May 20.
五、Conciseness 簡潔
（一）避免廢話連篇：
例如：
1.We wish to acknowledge receipt of your letter...可改為：We appreciate your letter...
2.Enclosed herewith please find two copies of...可改為: We enclose two copies of...
（二）避免不必要的重複：
（三）短句、單詞的運用：
Enclosed herewith----->enclosed
at this time----->now
due to the fact that----->because
a draft in the amount of $1000----->a draft for $1000
六、Concreteness 具體
七、Correctness 正確
常用客套語句? 01.Please accept our thanks for the trouble you have taken.
有勞貴方，不勝感激。
02.We are obliged to thank you for your kind attention in this matter.
不勝感激貴方對此事的關照。
03.We tender you our sincere thanks for your generous treatment of us
in this affair.
對貴方在此事中的慷慨之舉，深表感謝。
04.Allow us to thank you for the kindness extended to us.
對貴方之盛情，不勝感謝。
05.We thank you for the special care you have given to the matter.
貴方對此悉心關照，不勝感激。
06.We should be grateful for your trial order.
如承試訂貨，不勝感激。
07.We should be grateful for your furnishing us details
of your requirements.
如承賜示具體要求，不勝感激。
08、It will be greatly appreciated if you will kindly send us
your samples.
如承惠寄樣品，則不勝感激。
09.We shall appreciate it very much if you will give our bid
your favorable consideration.
如承優惠考慮報價，不勝感激。
10.We are greatly obliged for your bulk order just received.
收到貴方大宗訂貨，不勝感激。
11.We assure you of our best services at all times.
我方保證向貴方隨時提供最佳服務。
12.If there is anything we can do to help you, we shall be more
than pleased to do so.
貴公司若有所需求，我公司定盡力效勞。
13、It would give us a great pleasure to render you a similar
service should an opportunity occur.
我方如有機會同樣效勞貴方，將不勝欣慰。
14.We spare no efforts in endeavoring to be of service to you.
我方將不遺余力為貴方效勞。
15.We shall be very glad to handle for you at very low
commission charges.
我方將很愉快與貴方合作，收費低廉。
16.We have always been able to supply these firms with their
monthly requirements without interruption.
我方始終能供應這些公司每月所需的數量，從無間斷。
17.We take this opportunity to re-emphasize that we shall, at all
times, do everything possible to give you whatever information
you desire.
我們藉此機會再此強調，定會盡力隨時提供貴方所需的信息。
18.We are always in a position to quote you the most advantageous
prices for higher quality merchandise.
我們始終能向貴方提供品質最佳的產品，報價最為優惠。
19.This places our dealers in a highly competitive position and
also enable them to enjoy a maximum profit.
這樣可以使我方經營者具有很強的競爭力，還可獲得最大的利潤。
20.We solicit a continuance of your confidence and support.
懇請貴方繼續給予信任，大力支持.
外貿英語函電範文
Foreign Economic Relations & Trade Committee of What City
Address: 地址略-------
Tel: 電話號碼略 Fax: 傳真號碼略________
To: Ms Jaana Pekkala, Consultant for China Swiss Organization for Facilitating Investments Fax: +41-1-249 31 33
Total pages of this fax: 2
_________________________
Dear Ms Jaana Pekkala,
We understand from The Swiss Business Guide for China that your organization is helping Swiss firms in seeking opportunities of investing in China and business cooperating with Chinese partners. To establish business relations with your organization and attract Swiss companies' investment here in What, We write to introduce our city, the city of What, as one of the open cities in Liaoning Province, China and also ourselves, Foreign Economic Relations & Trade Committee of What, as a What government initiative to facilitate business relationship with foreign companies.
Our committee provides advice and assistance to What firms seeking to export their services, goods to foreign areas and import goods and services abroad. We also assist Whatfirms in establishment of joint ventures and carry the procedures for examination and approval of joint ventures and foreign sole investment firms. Our Committee can provide What companies with information on the world market and specific commercial opportunities as well as organize trade missions, seminars and business briefings.
Our committee facilitates and encourages investment from other countries into targeted sectors of What economy and maintains active promotion of What through its network of contacts in domestic and abroad areas.
Nowadays, we are seeking foreign investment in the field of capital construction, such as improving of tap water system and highway construction. Also, we are setting up a tannery zone in Tong'erpu, the largest leather clothes producing and wholesaling base in North China. We invite Swiss companies with most favorable polices to set up their firms in any form on tanning, leather processing and sewage treatment.
Any information on investment projects into What and on business cooperation with firms in What is highly appreciated and will be pass on to anyone who have approached us with interest in similar project. You are also invited to our city for investigation and business tour.
Should you have any questions, please fell free to contact us.
Thank you for your attention and looking forward to your prompt reply.
Sincerely yours,
Qiming Di
Commercial Assistant
For Foreign Economic Relations & Trade Committee of What City
