《down to business》是2009年Penguin出版的圖書，作者是Clara Villarosa。
基本介紹
- 外文名：down to business
- 作者：Clara Villarosa
- 出版社：Penguin
- ISBN：9781583333549
內容簡介,作者簡介,
內容簡介
A bulletproof, step-by-step plan for turning your businessbrainstorm into a money-making reality
At age fifty-two , after years of working her way up thecorporate ladder, Clara Villarosa found herself out of a job. Butshe didn't let that get her down. Instead, she put her gifts to thetest and started her own business, which became one of thecountry's best-known independent specialty bookstores-The Hue- ManBookstore. Now, twenty years and two successful stores later, Clarais a highly sought-after business coach and expert in theindustry.
Down to Business expands on Villarosa's proven "First 10 Steps toEntrepreneurship for Women" to offer women everywhere a targetedplan to help them launch the small business of their dreams. Thisbook includes advice on:
How to develop realistic business ideas by researching theindustry
Analyzing a competitor's marketing approach and attracting yourideal customer
Accumulating the start-up funds you need, from recruitinginvestors to using loans wisely
Scouting the ideal location
Creating a sound business plan-and beyond-with a simple,step-by-step strategy
Packed with stories of businesswomen at all stages of thegame-from a beer connoisseur-turned-brewer to an avidreader-turned-literary agent-Villarosa brings together inspiring,real-life stories with her award-winning business savvy.Encouraging and empowering, Down to Business will get you motivatedto dust off your dream and get your plan into action.
作者簡介
Clara Villarosa opened the Hue-Man Experience Bookstore in Denver more than two decades ago and later opened a second, enormously successful branch in New York. A business coach, she has led workshops for dozens of clients, including JPMorgan Chase. The recipient of more than thirty awards, including National Minority Entrepreneur of the Year, she lives in Harlem. Alicia Villarosa is a corporate runaway who left public relations to earn her masters degree in social work from Adelphi University. She is a freelance writer, blogger and self-employed fitness instructor who has been teaching exercise and Pilates more than 25 years.
