《Scale-up Manual, The: Handbook For Innovators, Entrepreneurs, Teams And Firms》是一本圖書。
基本介紹
- 外文名：Scale-up Manual, The: Handbook For Innovators, Entrepreneurs, Teams And Firms
- ISBN：9781786345905
內容簡介
It is widely accepted that innovation holds the key to sustainable commercial growth globally, but in practice there is limited understanding of how to successfully exploit its full commercial and social value. The Scale-up Manual provides a unified approach to manage the creation and commercialisation of innovative products and services, enabled by four data-driven building bl...(展開全部) It is widely accepted that innovation holds the key to sustainable commercial growth globally, but in practice there is limited understanding of how to successfully exploit its full commercial and social value. The Scale-up Manual provides a unified approach to manage the creation and commercialisation of innovative products and services, enabled by four data-driven building blocks: the Triple Chasm Model, modified commercialisation readiness levels, meso-economic vectors and the commercialisation canvas. The approach supports different strategies for resource allocation, ranging from 'lean' techniques to sustainability initiatives based on the circular economy. The Manual includes many case studies and insights, which different 'Actors' can use at different points along the commercialisation journey.
