SAGE PUBLICATIONS INC主辦的市場行銷教育雜誌。
基本介紹
- 外文名：Journal of Marketing Education
- 主辦單位：SAGE PUBLICATIONS INC
- 創刊時間：1979年
- 出版周期：年3期
- 國際刊號：ISSN 0273-4753
- 出版地區：United States
SAGE PUBLICATIONS INC主辦的市場行銷教育雜誌。
Journal of Marketing for Higher Education 《高等教育行銷雜誌》是一本成熟的、雙盲同行評審的國際期刊，發表原創研究和評論文章。自 1988 年以來，它一直發表有關高等教育行銷的文章，具有國際視野，讀者和論文來自世界各地。《高等教育行銷雜誌》是一本多學科期刊，歡迎所有與高等教育行銷相關的主要學科的論文。
Xueming Luo：美國德州大學阿靈頓商學院傑出教授，坦普爾大學福克斯商學院移動分析大數據全球中心總監及創始人，現擔任市場行銷國際頂級期刊《Journal of Marketing Research》副主編 Yunchuan Liu：美國伊利諾伊大學市場行銷學教授，全球著名行銷學者 鄭毓煌：哥倫比亞大學行銷科學博士，清華大學經濟管理學院市場行銷系博士生導師 ...
審稿經歷：《心理學報》、《南開管理評論》、Journal of World Business, Journal of Marketing Management, Journal of Business Research, Journal of Marketing Communications, Marketing Education Review, Total Quality Management & Business Excellence 期刊編委：Bottom Line, International Journal of Services, ...
國際市場行銷碩士 Master of International Marketing 國際銀行學碩士 Master of International Banking 顛覆性創新學碩士 Master of Disruptive Innovation 一年制工商管理碩士 One-Year MBA Executive MBA課程 * 霍特國際商學院視頻簡介 學校優勢 1.學校在各大著名商學院排名中表現優異，榮獲NEASC，AACSB 和 AMBA 認證。2...
11. “When Does the Service Process Matter? A Test of Two Competing Theories”, Journal of Consumer Research，September 2004 12. “顧客參與對服務企業績效的影響：機制與策略分析”，《當代財經》2004年第8期 13. “Trust and Relationship Marketing in Service Context: A Psychological Contract Perspective...
作為首位在Journal of Consumer Research發表論文的華人學者，研究聚焦《道德經》哲學與品牌行銷理論的結合，提出"品牌陰陽論"學術框架，闡釋中美文化差異對企業經營管理的影響，探索以"道法自然"思想緩解市場經濟環境下的浮躁心態。曾在中國多所高校開展以中華文化為基礎的行銷理論講座，系統論述傳統文化與現代商業的協同...
該領域的研究著作已發表在Journal of Business Research (JBR), Business History, International Journal of Production Economics (IJPE), Industrial Marketing Management (IMM), European Journal of Marketing (EJM), Industrial Management and Data Systems (IMDS), and Advances in Consumer Research (ACR)等國際...
Journal of Global Sport Management副主編，International Journal of Sport Marketing and Sponsorship（SSCI）、上海體育學院學報等期刊編委。國家哲學社會科學重大項目首席專家，入選國家體育總局“優秀中青年專業技術人才百人計畫”，上海市東方英才拔尖項目學者，擔任德國科隆體育大學、德國拜羅伊特大學、英國拉夫堡大學、法國...
環宇科學出版社（Universe Scientific Publishing, USP）是一家在新加坡註冊的綜合性出版機構，旨在為全球學者和研究人員提供出版平台。該社自成立以來，就開始在各個領域建立自己的期刊庫。已出版的期刊包括國際英文期刊、國際中文期刊，如：《Advances in Higher Education》，《Probe - Animal Science》，《計算機系統...
出版學術專著《Branding Offshore Programs In China: Implications for Global Educators》，參與編著《Handbook of Confucian Marketing》。在《European Journal of Marketing》《Asia Pacific Education Review》等SSCI期刊發表多篇論文，2009-2010年獲中山大學管理學院何氏基金會教學獎。參與校企合作洽談會時提出畢業生就業...
Divisions of Arts，Humanities & Social Sciences（同上）Colleges：Daniels College of Business（同時招收本科生和研究生）Sturm College of Law（只招收研究生）The Women's College of the University of Denver（只招收本科生）University College（同時招收本科生和研究生）Morgridge College of Education（同上）Scho...
Research on the Green Purchase Intentions from the Perspective of Product Knowledge, Sustainability (SCI&SSCI), 2016, 8:943-958.Factors Affecting Consumers' Green Commuting, Eurasia Journal of Mathematics Science and Technology Education (SSCI), 2016, 12(3):527-538.Psychological Divergencebetween ...
2007年起從事教學科研工作，曾提出基於多目標最佳化集群算法的市場區隔模型，相關研究成果發表於《Marketing Science》雜誌。在《Expert Systems with Applications》《Computers & Education》等期刊發表人工智慧與人機互動領域論文。2024年10月31日，劉穎作為中法國際交流事務負責人出席電子科技大學中法碩士項目新生開學典禮。教...
[46]Zeng G, Go F, Kolmer C. The impact of International TV media coverage of the Beijing Olympics 2008 on China’s media image formation: a media content analysis perspective’[J]. International Journal of Sports Marketing & Sponsorship, 2011, 12(4),319-336.SSCI [47]曾國軍、劉小艷. ...
葉博士是Stochastic Environmental Research & Risk Assessment（SCI雜誌）的副主編，同時是International Journal of Applied Geospatial Research，Journal of Ecosystem & Ecography和Journal of Earth Science & Climatic Change的編委和20本國際學術雜誌的審稿人。葉博士還擔任CPGIS（國際華人地理信息學會）副秘書長，...
[14] Liu, J. Y., Zou, P. X. W. and Meng, F.Y. (2014) Does expectation match reality? – An examination of risk management education in China. Journal of Professional Issues in Engineering Education and Practice, 140(3):10.1061/(ASCE)EI.1943-5541.0000200, 04014002. (SCI)[15] ...
Dimou, I., Chen, J.J. and Archer, S. (2003), ‘The Choice between Management Contracts and Franchising Agreements in the Corporate Development of International Hotel Firms’, Journal of Marketing Channels, Vol.10(3/4), pp.33-52, Best Business Books, Haworth Press, USA.Chen, J.J. and...
[1] The Efficiency Analysis and A Marketing Decision Model on Equipment Maintenance ， Journal of System Engineering and Electronics ， 2001 （ 12 ）；[2] Study on Human Resource Risks in Expatriate Management ， 2008 International Conference on Information Technology in Education, Dec.12-14 ；[...
Law as A Marketing Gimmick - The Case of the German Corporate Governance Code, (2004) 3 Wash U Global Stud L Rev, p. 115 Structured Problem Solving - German Methodology from a Comparative Perspective, (2004) 14 Legal Education Review , p. 19 International Product Liability Law of the ...
2.3.3 Balance of payment and sustained double surpluses 2.4 Population demographics 2.4.1 Floating population 2.4.2 Urban and rural populations 2.4.3 Gender balance 2.4.4 Population age structure 2.4.5 Ethnic composition 2.4.6 Education level 2.4.7 Household population 2.5 Conclusion ...
17. Liang, N. (1995). Soliciting unsolicited export orders: are recipients chosen at random?, European Journal of Marketing, 29 (8): 37–59 所獲榮譽 1. 1986年度Starr獎學金 2. 1998年當選為中國留美經濟學會的優秀會員 3. 1999年被美國馬里蘭州巴爾的摩市長授予優秀市民稱號 4. 有關“進口商行為...
The impact of nicknames on perceived authenticity of online reviews in peer-to-peer accommodation. Journal of Travel & Tourism Marketing, 41(8), 1107-1123. (SSCI: Q1) (ABDC: A) (AJG: 2)Ø Liu, Y (學生)., Li, F., Zhang, G*., & Zhang, J. (2024). Warm Hearts, Happy Lodging...
in China [A]The Proceedings of Hospitality & Tourism Education: Trends & Strategies [C]. Hosted by 12th Asia Pacific Association & 4th Asia Pacific CHRIE. Hualien, Taiwan, 2006, June 26-29, pp1817-1824.第二作者國際學術會議論文集(無ISBN)An Analysis of Tourism Marketing Strategies of 2008 ...
86.Zhang Jingru, Gui Ying, Wu Bihu, Morrison, A. M., and Cong Li, 2016. Is destination marketing organization microblogging in China delivering? An empirical analysis of information supply against consumer information needs. Journal of Vacation Marketing, 22(1), 68-85.87.Li Jing, Philip L....
International Journal of Production Economics . (SCI)教改論文 Shen, B.* 2016. Playing an ApparelDistribution Gamein the Fashion Supply Chain Management Class: an Active Learning Process. International Journal of Fashion Design, Technology and Education .DOI:10.1080/17543266.2016.1167257(Scopus)著作 ...
Text B PROFESSIONAL AND JOURNAL PUBLISHING / 41 New Words: / 43 Exercises: / 44 Text C EDUCATION PUBLISHING / 44 Questions for Discussion: / 47 Unit 4 Roles and Relations / 48 Text A The Role of a Publisher / 48 New Words: / 50 Difficult Sentences: / 50 Exercises: / 51 Text B ...
18. “(Mis)Reading of the Second Wife in William Trevor’s ‘The Piano Tuner’s Wives’.” ANQ: A Quarterly Journal of Short Articles, Notes and Reviews 2019.17. “Character Focalization in Children's Novels,” History of Education & Children’s Literature (2020).16. “Review of The ...