Li Jianyao. 2009. Branding Offshore Programs In China: Implications for Global Educators, Saarbrucken: VDM Verlag
編著和譯本
LiuF.,ChengH.and Li. J. 2009.Global Values versus a Confucian Value on Chinese Consumers’Responses to Sex Appeal Ads,in Handbook of Confucian Marketing，edited by Kim Fam，Wellington:Asia Business Research CentreLiuF.，LiX.，BaoG.，YunC. and LiJ. 2006. Regional Disparity and Market Development in Economics Growth, Transition and Globalization in China, edited by WuY. and YuC., Abingdon:Marston Book Limited
期刊論文（從2006年始）
2009
LiuF., ChengH.andLiJ.2009.A Cross-cultural Study on Sex Appeal Advertising.International Marketing Review，Vol 25(4-5)LiJ.，MizerskiD.，LeeA. and LiuF. 2009. The Relationship between Attitude and Behavior: An Empirical Study in China，Asia Pacific Journal of Marketing and Logistics
2006
LiuF.，LiJ.and ChengH. 2006. Gender Differences in Chinese Consumers’
Responses to Sex Appeal Advertising，Asia Pacific Journal of Marketing and
Logistics，Vol. 18(1)LiuF., MurphyJ.and LiJ. 2006.English and Chinese? The Role of Consumer Ethnocentrism and Country of Origin in Chinese Attitudes towards Store Signs, Australasian Marketing Journal, Vol. 14(2)
