《Crisis Communication and Crisis Management: An Ethical Approach》是一本圖書
基本介紹
- 外文名：Crisis Communication and Crisis Management: An Ethical Approach
- ISBN：9781483316147
內容簡介
This is the only text on the market to introduce students to the fundamentals of crisis communication using an ethical approach, integrating ethical reasoning into all the key steps that communicators must take to successfully manage a crisis. The book combines comprehensive coverage of the key skills, concepts and theories with an extensive collection of case studies.
