《CNN全球商業報導》是一本由科學出版社在2011年6月1日出版的書籍。
基本介紹
- 書名：CNN全球商業報導
- 出版社：科學出版社
- 裝幀：平裝
- 開本：16開
圖書信息,內容簡介,目錄,
圖書信息
出版社: 科學出版社; 第1版 (2011年6月1日)
外文書名: CNN Global Business Focus
叢書名: CNN互動英語系列
平裝: 299頁
開本: 16
ISBN: 9787030311078, 7030311078
條形碼: 9787030311078
尺寸: 23.6 x 16.8 x 2.4 cm
重量: 499 g
內容簡介
全書精選43篇商業報導，並分為六大主題板塊：全球脈動，介紹全球市場脈動和最新科技產品及趨勢等；投資理財,報導重大財經事件和個人投資理財之道以及必備財經知識；企業管理，介紹國內外知名企業經營理念和成功要素；市場行銷，收錄消費市場現今潮流和推陳出新的行銷手法，以及企業於市場上的經營策略；品牌理念，介紹知名品牌的發跡與成長曆程，以及品牌的成功經營哲學；商場名人，收錄CNN專訪全球最具影響力的商業巨頭，看看他們個人及其企業能叱吒風雲的關鍵與秘訣。全書新聞報導均中英對照，除了列出單詞和重點短語的解析，還針對財經名詞和相關資料進行精講和補充。希望讓讀者在學習英語的同時，能充實金融財經知識，掌握商業動態，邁向國際市場。
目錄
前言
光碟使用方法
Global News
Are the Desktop's Days Numbered?
iPad and Google Chrome Take Aim at the Traditional Computer Interface
The Shape of Cars to Come
A Look into the Future of Electric Autos and Beyond
In Touch Technology
Pressure-Sensitive Screens Revolutionize High Tech Interaction
H2-Go
Eco-Friendly Riversimple Runs on the Power of Hydrogen
E-Reader Revolution
More Book Lovers Forsake Paaer as the Electronic Medium Takps Off
The Cupboard Is Bare
A Perfect Storm of Factors Sap World Food Supply
Green Screens
Sony Paves the Way to More Eco-Friendly Technology
Search Wars
Microsoft and Yahoo Team to Take on Google
Athens on the Brink
Understanding the Greek Tragedy Unraveling the Eurozone
Investment & Financial Management
Tiny Houses
Some Homeowners Are Thinkinq Small to Stay Debt-Free
Rise of the Zombie Banks
Lessons for Defeatina the Financial Livinq Dead from lapan's Lost Decade
Is It Inflation or Deflation?
Breaking Down the Jargon of an Economic Crisis
The Lessons of Lehman Brothers
What We Can Learn from the Fall of the Financial Institution
Sharing the Blame
How All Consumers Played a Role in the Financial Crisis
Corporate Management
Building the Starbucks Experience
A Boardroom Master Class with the Coffee Empire Chairman Howard Schultz
Video Game Guru
Inside the Mind of Nintendo's Legendary Designer Shigeru Miyamoto
adidas vs..PUMA
The Family Footwear Rivalry That Divided a Town
Adidas
Heavenly Hotel
An Eye for Detail Helps Paris' George V Survive Tough Times
From Bath Beads to the Boardroom
CNN Exclusive Interview with Body Shop Founder Anita Roddick
Market & Sales
The Faces of Luxury
Brands Turn to Celebrity Star Power to Drive Sales
Hot Wheels
Luxury Cars Showcase the Need for SlJeed at the North American Auto Show
Hybrid Wars
Toyota and Honda Square Off in Battle for Green
Micro-Malls
Entrepreneurs Dream Big with Tiny Shops
Design Acrobatics
Adobe Tries to Outmaneuver Software Rival Microsoft
French Thumb Their Noses at Apple
iPod Maker Refuses to Sell Music playable on Rival Products
McCoffee vs. Starbucks
Fast Food Giant Brews a Challenge to the Caffeine Kings
Successful Brand Names
The Sweet Smell of Success
Updating Chanel's Timeless Fragrance No.5
Skirting the Recession
Luxury Icon Prada .Survives the Sagging Economy in Style
The Master of Cute
In the Boardroom with Sanrio CEO Shintaro Tsuji
Built for Speed
Ducati Takes MotoGP off the Track and onto the Street
It's His Bag
In the Boardroom with Coach CEO Lew Frankfort
Ho-Hum on iPhone
Apple Has Gadget Geeks Drooling, but Will Tech-Savvy Asia Bite?
Driven in Style
Rolls-Royce Unveils its Phantom Drophead Coupe
Business Guru
A Meeting of the Minds
CNN Founder Ted Turner and Wind Power Advocate T. Boone Pickens Talk
Business and Energy
Say Yum!
A Ouick Boardroom Bite with Fast Fnnrt Kinnnin Daviid Novak
Computing in the Cloud
Google CEO Discusses Competition and Your Digital Future
On the Fast Track
In the Boardroom with Formula One CEO Bernie Ecclestone
Media Master
In the Boardroom with Barry Diller
附錄：常用財經辭彙
