本書開創性地將滿足顧客需求的經營目標貫穿於每項管理職能的闡述之中，適應了當今快速發展和變化的商業環境。同時，作者在全書的各章節中對提高領導者有效性問題傾注了大量的心血，這些努力為我們提供了豐富的實踐指導。本書的寫作思路清晰，視角獨特，含有大量富有啟發性的素材，為讀者構建了一個“管理的世界”，這也正是本書歷經八版暢銷不衰的原因之所在。
基本介紹
- 書名：管理學——滿足和超越顧客期望
- 出版社：東北財經大學出版社
- 頁數：582頁
- ISBN：7810849158
- 作者：沃倫·R·普拉克特 雷蒙·F·阿特納
- 出版日期：2006年8月1日
- 開本：16開
- 品牌：東北財經大學出版社
基本介紹,內容簡介,作者簡介,圖書目錄,
基本介紹
內容簡介
本書開創性地將滿足顧客需求的經營目標貫穿於每項管理職能的闡述之中，適應了當今快速發展和變化的商業環境。同時，作者在全書的各章節中對提高領導者有效性問題傾注了大量的心血，這些努力為我們提供了豐富的實踐指導。本書的寫作思路清晰，視角獨特，含有大量富有啟發性的素材，為讀者構建了一個“管理的世界”，這也正是本書歷經八版暢銷不衰的原因之所在。
作者簡介
作者：(美)沃倫·R·普拉克特 (美)雷蒙·F·阿特納 (美)吉米·S·艾倫
圖書目錄
Part 1 Management Concepts
1 Management: An Overview
Introduction
Management and Managers
Organizational Need for Managers
The Manager's Universe
Levels of Management
Management Functions
Functions and the Levels of Management
Management Roles
Management Skills
Management Myths and Realities
Evaluating a Manager's Performance
2 Management Thought: Past and Present
Introduction
History and Theory of Management
Classical Management Theory
Behavioral Management Theory
Quantitative Management Theory
Systems Management Theory
Contingency Management Theory
Quality Management Theory
3 Management Ethics and Social Responsibility
Introduction
Managing Ethically
Organizational Influences on Ethical Conduct
Importance of Organizational Controls
Nature of Social Responsibility
Managing for Social Responsibility
4 Management's Commitment to Quality and Productivity
Part 2 Planning and Decision Making
Part 3 Organizing
Part 4 Staffing and Leading
Part 5 Controlling
1 Management: An Overview
Introduction
Management and Managers
Organizational Need for Managers
The Manager's Universe
Levels of Management
Management Functions
Functions and the Levels of Management
Management Roles
Management Skills
Management Myths and Realities
Evaluating a Manager's Performance
2 Management Thought: Past and Present
Introduction
History and Theory of Management
Classical Management Theory
Behavioral Management Theory
Quantitative Management Theory
Systems Management Theory
Contingency Management Theory
Quality Management Theory
3 Management Ethics and Social Responsibility
Introduction
Managing Ethically
Organizational Influences on Ethical Conduct
Importance of Organizational Controls
Nature of Social Responsibility
Managing for Social Responsibility
4 Management's Commitment to Quality and Productivity
Part 2 Planning and Decision Making
Part 3 Organizing
Part 4 Staffing and Leading
Part 5 Controlling
