在澳大利亞國立大學就讀動物學，先後完成了理學學士和博士學位，在1985年之前加入澳大利亞國家公園和野生動物服務中心。後受僱於澳大利亞環境部從事條例草案工作，開展了國家樹袋熊保育計畫，海洋救援等。建立了澳大利亞-社區教育，水質監測和促進統一流域管理計畫的指定。目前，這一計畫已經在300多個集水進行定期監測。
基本介紹
- 中文名：比爾·菲利普斯
- 外文名：Bill Phillips
- 國籍：加拿大
- 出生地： American
- 出生日期：September 23, 1964
- 職業：環保主義者
- 畢業院校：澳大利亞國立大學
- 主要成就：帶頭成立了全國濕地保護計畫
- 代表作品：健康身心:12周精神、身體加強法
人物經歷,英文介紹,
人物經歷
在1989年，建立了濕地協會，他帶頭成立了全國濕地保護計畫，並成為拉姆薩爾濕地公約的主要行政組織者。
他在環境保護、政策和計畫的制定和執行方面有豐富的經驗，促進了自然資源的管理和生物多樣性保護領域國際合作。當他在2000年年初返回澳大利亞環境部時，憑藉他15年的澳大利亞和國際經驗被升為助理國務卿，負責用水計畫這一個專業領域。
他被公認為具有很好的交流和管理經驗和組織協調能力，力求用創新的解決方案來解決複雜的問題是他的強項。
英文介紹
Personal life[edit]
Born in September 1964, Phillips was raised inGolden, Colorado, where he lived with his father Bill (often referred to as BP), mother Suzanne, sister Shelly and brother Shawn. His father, William Phillips Sr., worked for the Coors Brewing Company while taking law classes at night. He reached the level of corporate analyst at Coors, then quit to open his own law practice. BP later worked for Phillips at EAS, along with other family members.
Phillips startedbodybuildingin 1982, then moved to Southern California to train atGold's GymVenice beach(known as theMeccaof bodybuilding) in 1983, remaining until 1986, a period during which Phillips admits to steroid use, at different times cycling onDeca Durabolin,Andriol,Sustanon, and other drugs that helped him grow from 185lbs. to 215lbs.After not succeeding as a bodybuilder, the 21-year-old Phillips moved back to Colorado where he took classes at the University of Colorado at Denver, specifically the study of exercise physiology and sports nutrition - with an emphasis on steroid chemistry.He then began his publishing career.
On August 4, 2012 Phillips proposed to his short-term girlfriend, Maria Pereira while on a visit to St. Pauls Cathedral in London, England. On November 17, 2012 Phillips married Pereira surrounded by family and friends at the Grand Wailea inWailea,Maui,Hawaii.On November 17, 2014 Bill Phillips gifted Maria a 6.5 carat cushion cut diamond engagement ring set in platinum for their two year wedding anniversary. The ring is valued at over $250,000. The couple has been married for 5 years and are vocal about their shared mission of health and fitness education.
Career[edit]
In 1985Mile High Publishingbegan with a small newsletter teaching bodybuilders how to useanabolic steroids. The newsletter was written and printed in his mother's garage.Funded with $180 he had made from mowing lawns, its original name wasThe Anabolic Reference Update.In 1991, Phillips began working with doctors and research scientists to develop performance nutrition products that could help athletes get better muscle-building and fat-burning effects from their workouts.
Muscle Media 2000 ("MM2K")[edit]
In 1992, Phillips moved out of his mother's home and changed the publication's format and its name toMuscle Media 2000(usually referred to as "MM2K"). The magazine used frank discussion of the underground aspects of bodybuilding such as the use of and even how-to smuggle steroids, and columns by writers such asThe Steroid GuruDan Duchaine,Editor-in-ChiefTC Luoma,Charles Poliquin, Mike Mooney, and Michael Dullnig M.D. aka "Dr. X."
Muscle Media 2000 debuted in March 1992 and featured bodybuilderLee Labradaon the cover.
MET-Rx[edit]
Main article:MET-Rx
InMM2KPhillips highly endorsedMET-Rx(ameal replacement supplement), and this relationship with readers helped it become the highest selling bodybuilding supplement ever at that time. It was later revealed however, that Phillips and the creator of MET-Rx, Dr.A. Scott Connelly, were in fact business partners, and the endorsements clever marketing.This partnership also included bodybuilders Lee Labrada andJeff Everson. It was around this time that Phillips began working with James Bradshaw (later of SoCal Supplements).Bradshaw was convicted of dispensing human and animal steroids without prescriptions in 1986.This eventually would lead to Bradshaw serving four years in aLouisianaprison, where he educated himself onmarketing.According to formerMuscle Media 2000editor-in-chief TC Luoma, it was Bradshaw who convinced Phillips to market MET-Rx heavily in theNatural Supplement Review, Phillips' supposed unbiased review of numerousbodybuilding supplements.He also had the idea for Phillips to give the Review away for free to readers ofMuscle Media 2000providing the MET-Rx with addresses of potential buyers, and a large amount of advertising. Sales of MET-Rx rose exponentially. Bradshaw and Phillips had stumbled upon a very successful method of marketing to bodybuilders, and they, and original investors Everson and Connelly, got very wealthy. Their partnership was short-lived however.
Phillips and Connelly had an agreement that distribution of MET-Rx would be controlled, and that they would not sell it to retail outlets in order to keep supply low during the period of high demand created by the advertisements inMuscle Media 2000.Connelly however, had other ideas and began selling it to mainstream distributors anddepartment stores. Phillips believed this move lessened its appeal to bodybuilders, and destroyed the "mystique" of the product.The two parted ways, and as part of the settlement, Phillips was legally bound not to mention the name of MET-Rx in his magazines (thereafter he would refer to it as "the leading brand"). But by then Phillips had his eye on another venture that would eclipse MET-Rx altogether - EAS.
EAS[edit]
Main article:EAS (nutrition brand)
Phillips acquired Experimental and Applied Sciences(EAS)from founders Anthony Almada and Ed Byrd in 1996. He promoted the company's products through heavy editorial-style advertisements inMM2Kand, led by flagship products like Myoplex (a meal replacement powder), the creatine supplement Phosphagen, andHMB, he eventually rose to the forefront of the nutritional supplement industry, where he remained for more than five years.
By 1995 Phillips was a multi-millionaire, and was well known in celebrity and sports circles. Athletes likeJosé Cansecowould contact Phillips for advice on steroids,and he also consulted with celebrities such asJerry Seinfeld,John Elway,Sylvester StalloneandDemi Moore.
In 1999North Castle Partnerspurchased EAS for $160 million. Phillips retained about a third of the company, which he sold in 2004.
Muscle Media[edit]
In 1997, Phillips was eager to expand his empire beyond the bodybuilding industry.MM2Kchanged from targeting the hardcore bodybuilder to the more mainstream exercise participant, and the July 1997 issue saw the magazine redubbed simply asMuscle Media.WhileMuscle Media 2000had a distribution of 500,000 copies per issue at its peak,the change in direction alienated many traditional readers, and sales numbers reportedly declined sharply afterwards.Publication finally ceased in 2004 after the EAS company was sold a second time.
High Point Media[edit]
In 1999, Phillips sold his majorityinterestin EAS (though he remained on theBoard of Directorsfor a number of years afterward) to North Castle Partners for 160 million dollars and concentrated on his writing and on promotion of his books through his publishing company, High Point Media, as well as Value Creation, a branch of EAS.In 2004, he completely sold his remaining interest and is no longer involved with EAS.
In November 2003,Eating for Life: Your Guide to Great Health, Fat Loss and Increased Energy!was released. In the book Phillips offers his plan "to help inspire and guide even more people to improve their health and lift their quality of life to new heights."
In February 2006 Phillips announced his"Great American Transformation Experience"(GATE) with a goal to transform America's fitness from world's worst to first within 10 years.
On June 21, 2010, Phillips' latest book,Transformation: The Mindset You Need. The Body You Want. The Life You Deservewas released. A companion website, Transformation.com, that walks individuals through the transformation process was also updated. The site features a community dedicated to supporting its members' personal goals.On July 10, 2010, the book made theNew York TimesBest Seller list.
Transformation Center[edit]
Awards[edit]
Phillips has been honored byPaul Newmanand byJohn F. Kennedy Jr.as one of America's most generous business leaders when EAS was honored in 1999 with a Newman's Own/George Award.
The United StatesJunior Chamber of Commercehonored Phillips in January 2000 as one of theTen Outstanding Young Americans.
Phillips was also chosen to help carry theOlympictorch on its relay across the United States for the2002 Winter OlympicsinSalt Lake City.
Bill Phillips has donated over $5 million to theMake-A-Wish Foundation.Over the past 20 years Bill Phillips has granted over 600 wishes to kids facing life-threatening medical conditions through the Make-A-Wish Foundation. All the proceeds that would have gone to Phillips from the sale of his book Body-for-LIFE were donated to the Make-A-Wish Foundation.
Phillips was awarded with The Ernst & Young Entrepreneur of the Year Award in 1997.
On June 24, 2014 Bill Phillips was inducted into the Fitness Hall of Fame along with Jack LaLanne, Arnold Schwarzenegger and Jillian Michaels.
Books[edit]
- Anabolic Reference Guide.Mile High Publishing, 1991.
- Sports Supplement Review.Mile High Publishing, 1997.
- Body-for-LIFE: 12 Weeks to Mental and Physical Strength.HarperCollins, 1999.ISBN 0-06-019339-5
- Body for Life Success Journal.HarperCollins, 2002.ISBN 0-06-051559-7
- Eating for Life: Your Guide to Great Health, Fat Loss and Increased Energy!High Point Media, 2003.ISBN 0-9720184-1-7
- Transformation: A Path from Physical to Spiritual Well-Being.Hay House, 2010.ISBN 978-1-4019-1176-8
