《中國市場與文化》中，簡要地介紹了中國市場和文化的基本因素和特徵。包括：中國的政治、經濟與社會，中國的行政區劃和中國歷史的一般概述，中國的人口和民族，中國人的生活及國際化的影響，中國的商務宴會，中國人的面子文化及數字文化，中國人的身體語言及交際技巧，中國外資企業的發展狀況及外商投資政策，在中國的商務談判過程及技巧，中國人的宗教信仰及宗教對當今中國人生活的影響，中國的武術，中國的經典文化與藝術等，特別研究了中外文化的差異性，及中國人在生活習慣方面的禁忌。
基本介紹
- 書名：中國市場與文化
- 作者：宋先道
- 出版日期：2011年4月1日
- 語種：簡體中文, 英語
- ISBN：9787535245359
- 外文名：China's Market and Culture
- 出版社：湖北科學技術出版社
- 頁數：423頁
- 開本：16
內容簡介,圖書目錄,
內容簡介
《中國市場與文化》編輯推薦：了解和掌握了一些信息，將對於那些到中國進行學習，從事商務活動和旅遊的外國朋友提供非常有用的幫助。
圖書目錄
Chapter 1 The General Situation in China
1.1 The Root and Characteristics of Chinese Culture
1.2 The General Situation of Politics
1.3 China's Population
1.4 The General Situation of Geography
1.5 The General Situation of Chinese Holiday
1.6 Rivers and Lakes
1.7 Other Information about China
Chapter 2 Cbinese History
2.1 Introduction
2.2 The Dawn of China－Remote Antiquity to Slave Society（1.7 million years ago-2070 B.C.）
2.3 Slave Society
2.4 Feudal Society
2.5 Modern Period－The Republic of China（1911－1949）
Chapter 3 Clunese Districts and Provinces
3.1 Chinese Map and Direction
3.2 China－s Administrative Division System
3.3 General Information on Chinese Districts and Provinces
3.4 China Economic Zone
Chapter 4 Chinese Population and Nations
4.1 The General Introduction of Chinese Population
4.2 Chinese 56 Nations and Their Distributions
4.3 Life of Each Nations of China
Chapter 5 Peoples Life in China
5.1 Changes in Consumption Stage and Culture
5.2 The Changes of the Consumption Structure of Residents
5.3 The Network Consumption
5.4 Tourism Consumption
5.5 Foreign Culturein China
Chapter 6 Chinese Etiquette
6.1 SummaryofEtiquette
6.2 China－s Traditional Festival Customs and Ritual
6.3 Chinese People Eating Etiquette
6.4 Chinese People of Various Ceremonial Gifts
6.5 Famous Chinese Sayings
Chapter 7 Chinese Face Culture
7.1 The Origin of Face
7.2 The Representations of Face
7.3 The Detailed Operation of Face
7.4 The Advantage and Disadvantage Analysis of the Face Psychology
7.5 The Difference of Face between China and Western Countries
Chapter 8 Chinese Numerical Culture
8.1 Introduction
8.2 The Origin of Chinese Numeral Culture
8.3 The General Connotation of Numbers in Chinese Culture
8.4 The Display of Numerical Culture in Chinese Peoples Daily Life
8.5 The Use of Lucky Numbers in Business
Chapter 9 Chinese Body Language
9.1 Brief Introduction about Body Language
9.2 Chinese Body Language
9.3 A Brief Introduction of Negative Chinese Body Language
Chapter 10 Euphemisms and Taboos
10.1 Brief Introduction
10.2 Euphemisms
10.3 Taboos
10.4 Comparison between Western Taboos and Chinese Taboos
Chapter 11 Business Culture in China
11.1 Addressing in China
11.2 Business Arrangements
11.3 BusinessEntertaining
11.4 Chinese Business Negotiation Process
11.5 Chinese Business Negotiating Style
Chapter 12 Joint Venturesin China
12.1 State of Joint Ventures in China
12.2 How to Establish a Foreign－Funded Enterprise in China
12.3 How to Establish an Equity Joint Venture in China
12.4 The Factors that Should be Considered when Establishing a J oint Venture
Chapter 13 Chinese Festival
13.1 The Spring Festival
13.2 The Tomb－sweeping Day
13.3 The International Labor Days
13.4 The Dragon Boat Festival
13.5 The Mid－Autumn Festival
13.6 The Chinese National Day
13.7 Other Festivals
Cbapter 14 The Chinese Zodiac Culture
14.1 Introduction
14.2 The Legends of Chinese Zodiac
14.3 The Character of Persons and the Zodiac Animal Signs
14.3 Social Function of the Chinese Zodiac
Chapter 15 Chinese Twenty－four Solar Terms
15.1 The Origin of the Twenty-Four Solar Terms
15.2 The Significance of the Twenty－Four Solar Terms
15.3 Customs Concerning the Twenty－Four Solar Terms
15.4 More Popular Proverbs and Ballad on the Solar Terms
Chapter 16 Chinese Wedding
16.1 Ancient Chinese Wedding Customs
16.2 Contemporary Chinese Wedding
16.3 Chinese－foreign Marriages
16.4 The Main Color of Wedding
16.5 The Wedding Banquet
16.6 The Social Function of Wedding in China
Chapter 17 Cbinese Wushu
17.1 A Brief Introduction of Wushu
17.2 Characteristics of Chinese Wushu
17.3 Functions of Chinese Kungfu
17.4 Some Representative Chinese Wushu（Kung Fu）
17.5 Points to Remember:For Foreigners Learning Wushu
17.6 The Management and Marketing of China's Wushu
Chapter 18 Chinese Religions
18.1 Introduction to Chinese Religions
18.2 Traditional Religions and Practices in China
18.3 Traditional Chinese Religions and Business
Cbapter 19 Chinese Funeral
19.1 Funeral Customs
19.2 Symbolism
Chapter 20 Education in China
20.1 The Situation of Chinese Education
20.2 Modern Education
20.3 Studying in China
Chapter 21 The Difference of Culture between Western Countries and China
21.1 Brief Introduction about the Difference of Culture
21.2 Different Living Circumstance
21.3 Different Historical Allusion
21.4 Different Religions and Beliefs
21.5 Different Traditions and Customs
21.6 Form of Differences
Chapter 22 Classical Chinese Culture and Arts
22.1 The Tea Culture
22.2 Cut－paper
22.3 Kites
22.4 Peking Opera
22.5 Chinese Painting
22.6 Chinese Food Culture
22.7 Chinese Wine Culture
22.8 Chinese Garden
22.9 TraditionalChinese Medicine
22.10 Other ClassicalCulturP and Arts
1.1 The Root and Characteristics of Chinese Culture
1.2 The General Situation of Politics
1.3 China's Population
1.4 The General Situation of Geography
1.5 The General Situation of Chinese Holiday
1.6 Rivers and Lakes
1.7 Other Information about China
Chapter 2 Cbinese History
2.1 Introduction
2.2 The Dawn of China－Remote Antiquity to Slave Society（1.7 million years ago-2070 B.C.）
2.3 Slave Society
2.4 Feudal Society
2.5 Modern Period－The Republic of China（1911－1949）
Chapter 3 Clunese Districts and Provinces
3.1 Chinese Map and Direction
3.2 China－s Administrative Division System
3.3 General Information on Chinese Districts and Provinces
3.4 China Economic Zone
Chapter 4 Chinese Population and Nations
4.1 The General Introduction of Chinese Population
4.2 Chinese 56 Nations and Their Distributions
4.3 Life of Each Nations of China
Chapter 5 Peoples Life in China
5.1 Changes in Consumption Stage and Culture
5.2 The Changes of the Consumption Structure of Residents
5.3 The Network Consumption
5.4 Tourism Consumption
5.5 Foreign Culturein China
Chapter 6 Chinese Etiquette
6.1 SummaryofEtiquette
6.2 China－s Traditional Festival Customs and Ritual
6.3 Chinese People Eating Etiquette
6.4 Chinese People of Various Ceremonial Gifts
6.5 Famous Chinese Sayings
Chapter 7 Chinese Face Culture
7.1 The Origin of Face
7.2 The Representations of Face
7.3 The Detailed Operation of Face
7.4 The Advantage and Disadvantage Analysis of the Face Psychology
7.5 The Difference of Face between China and Western Countries
Chapter 8 Chinese Numerical Culture
8.1 Introduction
8.2 The Origin of Chinese Numeral Culture
8.3 The General Connotation of Numbers in Chinese Culture
8.4 The Display of Numerical Culture in Chinese Peoples Daily Life
8.5 The Use of Lucky Numbers in Business
Chapter 9 Chinese Body Language
9.1 Brief Introduction about Body Language
9.2 Chinese Body Language
9.3 A Brief Introduction of Negative Chinese Body Language
Chapter 10 Euphemisms and Taboos
10.1 Brief Introduction
10.2 Euphemisms
10.3 Taboos
10.4 Comparison between Western Taboos and Chinese Taboos
Chapter 11 Business Culture in China
11.1 Addressing in China
11.2 Business Arrangements
11.3 BusinessEntertaining
11.4 Chinese Business Negotiation Process
11.5 Chinese Business Negotiating Style
Chapter 12 Joint Venturesin China
12.1 State of Joint Ventures in China
12.2 How to Establish a Foreign－Funded Enterprise in China
12.3 How to Establish an Equity Joint Venture in China
12.4 The Factors that Should be Considered when Establishing a J oint Venture
Chapter 13 Chinese Festival
13.1 The Spring Festival
13.2 The Tomb－sweeping Day
13.3 The International Labor Days
13.4 The Dragon Boat Festival
13.5 The Mid－Autumn Festival
13.6 The Chinese National Day
13.7 Other Festivals
Cbapter 14 The Chinese Zodiac Culture
14.1 Introduction
14.2 The Legends of Chinese Zodiac
14.3 The Character of Persons and the Zodiac Animal Signs
14.3 Social Function of the Chinese Zodiac
Chapter 15 Chinese Twenty－four Solar Terms
15.1 The Origin of the Twenty-Four Solar Terms
15.2 The Significance of the Twenty－Four Solar Terms
15.3 Customs Concerning the Twenty－Four Solar Terms
15.4 More Popular Proverbs and Ballad on the Solar Terms
Chapter 16 Chinese Wedding
16.1 Ancient Chinese Wedding Customs
16.2 Contemporary Chinese Wedding
16.3 Chinese－foreign Marriages
16.4 The Main Color of Wedding
16.5 The Wedding Banquet
16.6 The Social Function of Wedding in China
Chapter 17 Cbinese Wushu
17.1 A Brief Introduction of Wushu
17.2 Characteristics of Chinese Wushu
17.3 Functions of Chinese Kungfu
17.4 Some Representative Chinese Wushu（Kung Fu）
17.5 Points to Remember:For Foreigners Learning Wushu
17.6 The Management and Marketing of China's Wushu
Chapter 18 Chinese Religions
18.1 Introduction to Chinese Religions
18.2 Traditional Religions and Practices in China
18.3 Traditional Chinese Religions and Business
Cbapter 19 Chinese Funeral
19.1 Funeral Customs
19.2 Symbolism
Chapter 20 Education in China
20.1 The Situation of Chinese Education
20.2 Modern Education
20.3 Studying in China
Chapter 21 The Difference of Culture between Western Countries and China
21.1 Brief Introduction about the Difference of Culture
21.2 Different Living Circumstance
21.3 Different Historical Allusion
21.4 Different Religions and Beliefs
21.5 Different Traditions and Customs
21.6 Form of Differences
Chapter 22 Classical Chinese Culture and Arts
22.1 The Tea Culture
22.2 Cut－paper
22.3 Kites
22.4 Peking Opera
22.5 Chinese Painting
22.6 Chinese Food Culture
22.7 Chinese Wine Culture
22.8 Chinese Garden
22.9 TraditionalChinese Medicine
22.10 Other ClassicalCulturP and Arts
