《personality not included》是一本2008年出版的圖書，作者是Bhargava, Rohit。
基本介紹
- 中文名：personality not included
- 作者：Bhargava, Rohit
- 語言：英語
- 出版時間：2008年3月
- 頁數：256 頁
- ISBN：9780071545228
- 定價：25.93 美元
內容簡介
Marketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In a world where consumers have more access to information than ever, and more power to share their voice...a brand's identity is no longer controlled through marketing and advertising. In this new era, what you say your brand stands for is no longer good enough. What you demonstrate to your customers matters most. This is the power of your personality. "Personality Not Included" is an essential guide for brands on putting back the missing ingredient in their marketing to build loyal customers, foster consumer (and employee) evangelists, and create a connection that goes beyond profit. The future of business requires new authenticity. Personality is the secret weapon that brings authentic brands to life.
