Ballyhoo是英語中兼具名詞、動詞功能的辭彙，核心含義為“大肆宣傳”或“大吹大擂”，常隱含有批評或諷刺的語義傾向。作為名詞，其多指因過度或誇大宣傳引發的嘈雜場景；動詞則強調通過主動宣揚製造輿論聲勢，常見於廣告、政治競選等語境。
該詞內涵與誇張、煽動性的推廣行為緊密關聯，常被用於描述實際價值低於宣傳效果的現象。名詞用法側重描述喧鬧爭議，動詞則突出傳播過程中的主動造勢特徵，典型搭配包括“廣告宣傳”（AD Ballyhoo）等短語。其語義外延涵蓋假大空宣傳、譁眾取寵等負面推廣手法，與hoopla、hype等同義詞構成關聯語義場。
該詞最早可追溯至20世紀初，最初用以描述嘉年華表演、市集叫賣中的喧鬧造勢行為。隨著媒體傳播發展，逐漸延伸至商業推廣與公共傳播領域，成為批評過度包裝現象的常用表達。
基本介紹
- 外文名：ballyhoo
- 詞性：名詞、不及物動詞、及物動詞
- 英式發音：[ˌbæliˈhuː]
- 美式發音：[ˈbælihuː]
- 釋義：大肆宣傳；大吹大擂
單詞用法,短語搭配,雙語例句,
單詞用法
N-UNCOUNT You can use ballyhoo to refer to great excitement or anger about something, especially when you disapprove of it because you think it is unnecessary or exaggerated. 一片喧囂 [also 'a' N][表不滿]
V-T If you say that something is ballyhooed, you mean that there is a lot of excitement about it and people are claiming that it is very good. You use this word especially when you think the thing is not as exciting or good as people say. 大肆宣揚; 大肆吹噓 [usu passive][表不滿]
短語搭配
delivery ballyhoo 排出閥
ballyhoo up 大吹大擂
AD Ballyhoo 廣告宣傳
ballyhoo hype 大肆宣傳
ballyhoo o 大肆宣傳
Ballyhoo Ball 大肆宣傳球
ballyhoo fracas loquacity 喧噪
ball ballyhoo valve 球瓣單向閥
ballyhoo unnecessary noise and excitement 喧囂
雙語例句
- Jeff Blyskal, associate editor of Consumer Reports magazine, says the promotional ballyhoo over alliances is much a do about nothing. 《消費者報告》雜誌的副主編傑夫·布萊斯卡爾說，有關聯盟的宣傳大吹大擂是毫無意義的。
- They announced, amid much ballyhoo, that they had made a breakthrough. 他們在一片喧囂中宣布，他們取得突破性的進展。《柯林斯英漢雙解大詞典》
- Many candidates ballyhoo their campaigning in the street. 許多候選人在街上為他們的競選活動大舉造勢。
- The candidate's campaign was attended with too much ballyhoo. 對候選人的競選宣傳得太過分了。
