《Writing Winning Business Proposals, Third Edition》 是2010年McGraw-Hill Professional出版的圖書，作者是Richard C. Freed、 Shervin Freed 、 Joe Ro。
基本介紹
- 外文名：Writing Winning Business Proposals, Third Edition
- 作者： Richard C. Freed、 Shervin Freed、Joe Ro
- 出版時間：2010年11月1日
- 出版社：McGraw-Hill Professional
- 頁數：320 頁
- ISBN：9780071742320
- 裝幀：Paperback
內容簡介
This title presents winning proposals that turn prospects into clients. Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, "Writing Winning Business Proposals" features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. "Writing Winning Business Proposals" features: winning formula from top consultants proven to work for any proposal; complete step-by-step process, walking you through all the difficulties; up-to-date, user-friendly redesign with new worksheets and charts; and, updates on fees and collaboration. If you're seeking approval for projects, or want a client to buy, invest or do something, "Writing Winning Business Proposals" is the reference you need to get you to get them to do what you want.
