《The Graphic Designer's Guide to Pricing, Estimating, and Budgeting》是Allworth Press出版的圖書，作者是Williams, Theo Stephan
基本介紹
- ISBN：9781581157130
- 作者：Williams, Theo Stephan
- 出版社：Allworth Press
- 出版時間：2010年6月
- 頁數：256
- 定價：CDN$ 29.95
- 裝幀：平裝
內容簡介
The most comprehensive guide to graphic design pricing procedures provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an...(展開全部) The most comprehensive guide to graphic design pricing procedures provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.
