《Marketing》是Prentice Hall出版的圖書，作者是Gary Armstrong，Philip Kotler
基本介紹
- ISBN：9780132744034
- 作者：Gary Armstrong、Philip Kotler
- 出版社：Prentice Hall
- 出版時間：2012年1月21日
- 頁數：672
- 定價：USD 180.00
- 裝幀：精裝
內容簡介
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy. The eleventh edition reflects the latest t...(展開全部) For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies.
