《Concepts, Strategic Management and Competitive Advantage》是2009年出版的圖書，作者是Barney, Jay。
基本介紹
- 外文名：Concepts, Strategic Management and Competitive Advantage
- 作者：Barney, Jay
- 出版時間：2009年9月
- 頁數：380 頁
- ISBN：9780132151689
內容簡介
For courses in strategy and strategic management. Core strategic management concepts without the excess. Just the essentials--Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.
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