《Behavioral Finance (Wiley Finance)》是由德國金融從業者Joachim Goldberg與亞琛大學金融學教授Rüdiger von Nitzsch合著的行為金融學專著，2001年3月由Wiley出版社出版。Goldberg曾任職於德國投行並創立行為金融研究機構Cognitrend，Nitzsch專注於投資決策心理學研究並擔任Axio公司董事。
該書系統梳理行為金融學理論框架，通過行為導向分析揭示金融市場現象與技術分析原理的關聯性。核心章節涵蓋預測模型構建、風險敞口評估、信息過載應對策略、相對價值認知機制、交易心理需求剖析及三類市場參與者行為模式對比等內容，結合理論模型與實操案例探討非理性決策的心理根源及應對方法。書中重點分析認知偏差與心理局限對投資行為的影響機制，為理解市場異象提供跨學科視角。
基本介紹
- 外文名：Behavioral Finance (Wiley Finance)
- 裝幀：Hardcover
- 定價：USD 135.00
- 作者：Joachim Goldberg,Rüdiger von Nitzsch
- 出版社：Wiley
- 出版日期：2001年03月23日
- ISBN：9780471497844
內容簡介,圖書目錄,作者簡介,
內容簡介
This fascinating book explains the new science of behavioral finance. It demonstrates clearly how behavior-orientated analysis of the financial markets can explain and account for fundamental principles in technical analysis. The book is divided into the following chapters, each offering practical analysis and advice; Forecasts, An analysis of exposure, Dams to combat the flood of information, Everything is relative, People like to see themselves in a favorable light, Everyone is different and Free advice - valuable tips for successful trades.
圖書目錄
Preface.
Forecasts: Fundamentals, Technical Analysis and Behavioral Finance.
An Analysis of Exposure: Desire and Reality.
Dams to Combat the Flood of Information: Strategies for Controlling Difficult Situations.
Everything is Relative -
Even the Evaluation of Gains and Losses.
People Like to See Themselves in a Favorable Light: The Consequences of Psychological Needs.
Everyone is Different: Three Types of Market Participant.
Free Advice: Valuable Tips for Successful Trades.
References.
Further Reading.
Index.
作者簡介
JOACHIM GOLDBERG worked for many years in a major German investment bank, specializing in behavioral finance. In 2000, he founded his own company called Cognitrend.
RÜDIGER VON NITZSCH is Professor of Finance at the University of Aachen. His research centers on the decision manners of humans the the psychology of the stock markets. He has written a number of scientific books, journals and papers and is on the board of Axio.
