《Ads, Fads and Consumer Culture》是一本圖書，作者是Berger, Arthur Asa
基本介紹
- ISBN：9780742527232
- 作者：Berger, Arthur Asa
- 出版時間：2003年9月
- 頁數：216
- 定價：$ 99.44
內容簡介
Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, meta...(展開全部) Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.
