趙昊博士現供職於中國人民大學商學院市場行銷系，曾擔任長江商學院市場行銷學副教授、羅特格斯大學助理教授。
基本介紹
- 中文名：趙昊
- 國籍：中國
- 民族：漢
- 畢業院校：中國人民大學商學院市場行銷系
主要研究領域,學術成就,主要學術成果,媒體報導,
主要研究領域
趙昊教授主要集中在廣告策略、廣告代理商的佣金決策、競爭研發策略、產品線的定價策略、渠道策略、網上零售、博弈論在廣告投入最最佳化方面的套用、企業研發的競爭戰略，耐用消費品定價和企業與消費者的信息不對稱等。
學術成就
趙昊教授的研究成果發表於市場行銷領域的國際著名學術雜誌，如Marketing Science, International Journal of Research in Marketing, Journal of Retailing等。因其出色的研究工作，趙昊教授入選美國高等商業教育名人錄（Who’s Who in Business Higher Education）；2001年，被羅格斯大學（Rutgers University）市場行銷系授予本年度最佳研究獎；2000年，被羅格斯大學授予通用電氣教學教授（GE Teaching Fellow）。趙昊教授多年來在美國，中國（包括香港），新加坡有豐富的MBA和EMBA教學培訓經驗。
主要學術成果
“The Effect of Secondhand Markets on the Firm’s Dynamic Pricing and New Product Introduction Strategies,” with Sharan Jagpal, forthcoming at International Journal of Research in Marketing.
Hao Zhao, “Incentive-Based Compensation to Advertising Agencies: A Principal-Agent Approach,” the International Journal of Research in Marketing (in print, to appear in November 2005).
Zhao, Hao and Yong Cao, “The Impact of E-tailers’ Inventory Policies on Pricing, Product Delivery and Customer Responses: A Theoretical and Empirical Analysis,” Journal of Retailing , 2004.
Cao, Yong and Hao Zhao, “Perceptions of E-Tailer’s Delivery Fulfillment: an Integrated Model of Firm Factors and Buyer Characteristics,” Journal of Service Research, May 2004, the leading article.
Zhao, Hao, “R&D Competition Between an Incumbent and an Entrant: An Integrated Model of R&D Investment, Performance Improvement, and Time-to-Market,” Review of Marketing Science, vol. 2, issue2, May 2003.
Zhao, Hao and Yong Cao, “Consumer Purchase Behavior as Influenced by Online Retailers’ Provision of Customer Services: The Case of Unobservable Customer Service Quality,” Asia Pacific Advances in Consumer Research, Volume 5, 2002, p.330.
Zhao, Hao, “Attacks and Counterattacks in New Product Introductions Between a Technology Leader and a Follower,” The Marketing Science Institute Conference on Competitive Responsiveness, May 2001, Cambridge, MA.
Zhao, Hao, “Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model,” Marketing Science, 19, 4, Fall 2000, 390-396.
Moorthy, Sridhar and Hao Zhao, “Advertising Spending and Perceived Quality,” Marketing Letters, 11:3, 2000, 221-233.
Berg, M., M.J.M. Posner and Hao Zhao, “Production-Inventory Systems with Unreliable Machines,” Operations Research, 42, 1994, (January-February), 111-118.
媒體報導
趙昊教授做客CCTV2《商務時間》點評“銀髮企業家”
趙昊教授做客網易“品牌領SHOW”談英特爾品牌策略
趙昊教授做客新浪談企業全球資源配置
趙昊教授應邀在“消費品市場競爭定價戰略2006”的會議作主題演講
我院案例中心主任趙昊教授在《中國證券報》發表文章
