基本介紹
- 中文名：褚榮偉
- 國籍：中國
- 畢業院校：復旦大學
- 學位/學歷：博士
- 職業：教師
- 專業方向：中國市場結構、流動與移民、消費者福利、消費文化、底層創新
- 就職院校：復旦大學管理學院
個人經歷,教育背景,學術經歷,學術成果,期刊論文,科研項目,榮譽獎項,
個人經歷
教育背景
博士,企業管理,復旦大學
學士,數學,武漢大學
學士,經濟學,武漢大學
學術經歷
2016.08--2016.12,訪問學者,美國麻省理工學院斯隆管理學院
2011.12--2012.11,梁氏學者,美國加利福尼亞大學，梁仕源梁秀蓮中美商業和法律研究院
學術成果
期刊論文
1. Yimin Huang, Rongwei Chu, and Junjun Cheng. 2019. Exploring life satisfaction among subsistence migrant consumers: A case in China.Journal of Public Policy & Marketing38(1).96-109.
2. Rongwei Chu, Jie G. Fowler, James W. Gentry, and Xin Zhao. 2018. Marketing to liminal consumers: Migrant workers as an emerging segment in transitional economies.Journal of Macromarketing38(4).441-458.
3. James M. Leonhardt and Rongwei Chu. 2017. Online banking adoption at the bottom of the pyramid: A survey of Chinese migrant workers.International Journal of Emerging Markets12(4).742-752.
4. Jie G. Fowler, Rongwei Chu, James W. Gentry, and Himadri Roy Chaudhuri. 2016. Vulnerability or masculinity: Examining “Aesthetic Labor” from male fashion models’ perspective.Journal of Global Fashion Marketing7(4).252–265.
5. Rongwei Chu, James M. Leonhardt, and Matthew Tingchi Liu. 2015. Chinese migrant workers’ adoption of urban consumer habits.Marketing Letters26(1).57-66.
6. Rongwei Chu, Matthew Liu, and Guicheng James Shi. 2015. How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers.Asia Pacific Journal of Marketing and Logistics27(1).40-60.
7. Matthew Tingchi Liu, Ipkin Anthony Wong, Chu Rongwei, and Ting-Hsiang Tseng. 2014. Do perceived CSR initiatives enhance customer preference and loyalty in Casinos?.International Journal of Contemporary Hospitality Management26(7).1024-1045.
8. Matthew Liu, IpKin Anthony Wong, Rongwei Chu, Guicheng James Shi, James L. Brock, and Ting-Hsiang Tseng. 2014. Can a socially responsible casino better retain its management staff? From an internal customer perspective.Asia Pacific Journal of Marketing and Logistics26(4).520-539.
9. Rongwei Chu and Henry Chiu Hail. 2014. Winding road toward the Chinese dream: The u-shaped relationship between income and life satisfaction among Chinese migrant workers.Social Indicators Research118(1).235-246.
10. Matthew Tingchi Liu, Ipkin Anthony Wong, Guicheng Shi, Rongwei Chu, and James L. Brock. 2014. The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference.Journal of Services Marketing28(3).181-194.
11. Matthew Tingchi Liu, James L. Brock, Ramendra Singh, Rongwei Chu, and Joseph Sy-Changco. 2012. What drives Indian consumer credit card loyalty? The perspective of involvement in reward programs.The International Review of Retail, Distribution and Consumer Research22(4).365-383.
12. Matthew Tingchi Liu, James L. Brock, Chengshi Gui, Rongwei Chu, and Ting-Hsiang Tseng. 2012. Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour.Asia Pacific Journal of Marketing and Logistics25(2).225-248.
13. Matthew Tingchi Liu, Rongwei Chu, IpKin Anthony Wong, Miguel Angel Zúñiga, Yan Meng, and Chuan Pang. 2012. Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products.Asia Pacific Journal of Marketing and Logistics24(4).561-582.
14. Marshall S. Jiang, Rongwei Chu, and Yigang Pan. 2011. Anticipated duration of international joint ventures: A transaction cost perspective.Journal of International Management17(2).175-183.
15. 褚榮偉，熊易寒，鄒怡. 農民工社會認同的決定因素研究：基於上海的實證分析. 社會, 2014, 34(4): 25-47.
16. 馬偉傑，褚榮偉. 上海虹口區農民工幸福感調查報告. 工會理論研究, 2013, (1): 38-41.
17. 褚榮偉，肖志國，張曉冬. 農民工城市融合概念及對城市感知關係的影響——基於上海農民工的調查研究. 公共管理學報, 2012, 9(1): 44-51,124.
18. 褚榮偉，張曉冬. 中國農民工消費市場解讀——金字塔底層的財富. 經濟理論與經濟管理, 2011, (7): 34-46.
19. 朱凌，陸雄文，褚榮偉. 消費者個人特徵及民族中心主義對品牌原創地識別準確度的影響——基於中國城市消費者的實證研究. 行銷科學學報, 2006, 2(4): 8-21.
20. 曹振華，褚榮偉，陸雄文. 消費者線上交易信任影響因素的實證研究——來自台灣的證據. 南開管理評論, 2006, 9(4): 91-95.
21. 潘意剛，陸雄文，褚榮偉. 創建世界級品牌的8R模型. 南開管理評論, 2005, 8(5): 35-38.
22. 褚榮偉. 寡頭市場產量與價格推測變差之間的關係. 中國管理科學, 2004, 12(4): 20-23.
科研項目
2019.08 - 2020.02, 項目負責人, 城市化背景下新市民工作行為研究, 蘇州西緹宸企業管理諮詢有限公司.
2017.12 - 2018.03, 項目負責人, 上海菜管家電子商務有限公司站略規劃, 上海菜管家電子商務有限公司.
2017.12 - 2018.01, 項目負責人, 華都實業戰略規劃項目, 上海農工商華都實業（集團）有限公司.
2017.06 - 2018.01, 項目負責人, 網際網路金融消費者權益保護的行政資源配置研究, 上海市金融消費糾紛調解中心.
2015.10 - 2017.12, 項目負責人, 鄉城移民的消費決策研究：剝奪感的驅動模型, 復旦大學“卓學計畫”.
2015.07 - 2016.05, 共同負責人, 中國東方航空股份有限公司集團客戶及常旅客行銷研究, 中國東方航空股份有限公司.
2015.01 - 2017.12, 項目負責人, 新生代農民工物質主義形成機制研究——城市適應與自我決定, 上海市教育委員會科研創新項目.
2014.05 - 2014.12, 項目負責人, 分散式電源併網對輸變電價體系影響參數研究, 國家電網公司華東分部.
2013.06 - 2016.06, 項目負責人, 鄉城移民生活質量研究：理論構建和測量方法, 國家社會科學基金青年項目.
榮譽獎項
2016.09,2016 George Fisk Award - Best Conference Paper,，41st Annual Macromarketing Conference
