湯姆·哈芬(Tom Hafen) 教授是美國哥倫比亞商學院教授,教授EMBA學員品牌管理課程。
基本介紹
- 中文名:湯姆·哈森
- 畢業院校:芝加哥大學
- 學位/學歷:工商管理碩士和博士學位
- 職業:老師
- 專業方向:市場行銷
- 職務:老師
Hafen教授在市場行銷領域有十餘年的業界經驗,他現任國際知名企業Nestle Waters的市場行銷總監,負責公司在全美的品牌推廣。此外,Hafen教授曾在微軟、寶潔、亨氏、迪士尼等國際企業擔任品牌推廣和市場行銷方面的管理工作。Hafen 教授在芝加哥大學先後取得工商管理碩士和博士學位。
Prof. Tom Hafen is currently Head of Marketing on National Growth Brands at Nestle Waters USA. He is also a Professor of Marketing at Columbia Business School. Tom's past roles include leading marketing for the Nestle Infant Formula Business, managing the Iams pet care brand at Procter and Gamble, and leading US marketing for tablets and phones at Microsoft. He also helped lead the Winnie the Pooh brand at the Walt Disney Corporation. Tom has a joint MBA/Ph.D from the University of Chicago.

