洪偉萍，女，博士，曾任復旦大學管理學院市場行銷系教授、博士生導師。
現任深圳高等金融研究院教授，香港中文大學（深圳）經管學院市場學博士項目主任。
基本介紹
- 中文名：洪偉萍
- 畢業院校：香港科技大學
- 學位/學歷：博士
- 職業：教師
- 專業方向：消費者心理學
- 職務：市場學博士項目主任
- 就職院校：香港中文大學（深圳）經管學院
- 職稱：教授
個人經歷,教育背景,學術經歷,研究方向,學術成果,期刊論文,科研項目,學術任職,
個人經歷
教育背景
博士，市場行銷，香港科技大學
碩士，市場行銷，香港中文大學
學士，市場行銷，信息系統學，香港科技大學
學術經歷
2016.08--2016.12，訪問學者，美國麻省理工學院斯隆管理學院
曾任職於新加坡國立大學、復旦大學。
研究方向
消費者心理學
學術成果
期刊論文
1. Hannah H. Chang and Iris W. Hung. 2018. Mirror, mirror on the retail wall: self-focused attention promotes reliance on feelings in consumer decisions. Journal of Marketing Research 55(4).586-599.
2. Iris W. Hung and Robert S. Wyer Jr.. 2014. Effects of self-relevant perspective-taking on the impact of persuasive appeals. Personality and Social Psychology Bulletin 40(3).402-414.
3. Iris W. Hung and Anirban Mukhopadhyay. 2012. Lenses of the heart: How actors' and observers' perspectives influence emotional experiences. Journal of Consumer Research 38(6).1103-1115.
4. Michel Tuan Pham, Iris W. Hung, and Gerald J. Gorn. 2011. Relaxation increases monetary valuations. Journal of Marketing Research 48(5).814-826.
5. Iris W. Hung and Aparna A. Labroo. 2011. From firm muscles to firm willpower: Understanding the role of embodied cognition in self-regulation. Journal of Consumer Research 37(6).1046-1064.
6. Iris W. Hung and Robert S. Wyer Jr.. 2011. Shaping consumer imaginations: The role of self-focused attention in product evaluations. Journal of Marketing Research 48(2).381-392.
7. Iris W. Hung and Robert S. Wyer Jr.. 2009. Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial. Journal of Marketing Research 46(3).421-434.
8. Robert S. Wyer Jr., Yuwei Jiang, and Iris W. Hung. 2008. Visual and verbal information processing in a consumer context: Further considerations. Journal of Consumer Psychology 18(4).276-280.
9. Robert S. Wyer Jr., Iris W. Hung, and Yuwei Jiang. 2008. Visual and verbal processing strategies in comprehension and judgment . Journal of Consumer Psychology 18(4).244-257.
10. Iris W. Hung and Robert S. Wyer Jr.. 2008. The impact of implicit theories on responses to problem-solving print advertisements. Journal of Consumer Psychology 18(3).223-235.
科研項目
學術任職
2018.08 - 2021.08, Co-Editor, International Journal of Research in Marketing.
