《會展英語教程》是2012年對外經濟貿易大學出版社出版書籍，作者是孟廣君 王栩彬 。
基本介紹
- 書名：會展英語教程
- 作者：孟廣君 王栩彬
- ISBN：9787566302601
- 定價：32.00
- 出版社：對外經濟貿易大學出版社
- 出版時間：2012.9
圖書信息,內容簡介,目錄,
圖書信息
【書名】:會展英語教程（含光碟） |
【作者】:孟廣君 王栩彬 主編 |
【叢書名】:全國套用型本科商務英語系列規劃教材 |
【版次/印次】:1/1 |
【出版日期】:2012.9 |
【ISBN】:9787566302601 |
【字數/頁數】:296/ |
【開本/紙張】:185*230/ |
【適用層次】:本科 |
【定價】:32.00 |
內容簡介
會展有狹義和廣義之說。狹義的會展指展覽，廣義的會展包括會議和展覽，更廣義的會展包括會議、展覽、節事活動和獎勵旅遊(即MICE—Meeting, Incentive Travel, Convention和Exhibition)。本書所涉及範圍包括會議和展覽。
目錄
Unit 1 Definition of MICE Industry1
Unit 2 Types of Meetings13
Unit 3 Who Holds Meetings25
Unit 4 Trends in the Meetings Industry37
Unit 5 Establishing Marketing Objectives and Action Plans49
Unit 6 Selecting Target Markets61
Unit 7 Promoting New Shows 75
Unit 8 Managing the Sales Effort89
Unit 9 Organizing for Convention Sales101
Unit 10 Organizing and Hosting International Events115
Unit 11 Registration129
Unit 12 Housing Meeting Attendees143
Unit 13 Exhibiting Abroad155
Unit 14 The Main International MICE Organizations169
Unit 15 Safety and Security183
Unit 16 Post-convention Review195
Scripts for Listening Materials209
References226
Unit 2 Types of Meetings13
Unit 3 Who Holds Meetings25
Unit 4 Trends in the Meetings Industry37
Unit 5 Establishing Marketing Objectives and Action Plans49
Unit 6 Selecting Target Markets61
Unit 7 Promoting New Shows 75
Unit 8 Managing the Sales Effort89
Unit 9 Organizing for Convention Sales101
Unit 10 Organizing and Hosting International Events115
Unit 11 Registration129
Unit 12 Housing Meeting Attendees143
Unit 13 Exhibiting Abroad155
Unit 14 The Main International MICE Organizations169
Unit 15 Safety and Security183
Unit 16 Post-convention Review195
Scripts for Listening Materials209
References226
