Not only do we provide the latest fashion trends with our authorized information, but also focus on providing the practical direction for their desire for high quality life, and service them in all aspects.
At the meantime, we dig deeply behind fashion, and make our own comments with our own voice on the changing trends.
BEAUTY·HEALTH
"Tremds Cosmopolitan" readers seek for the harmony and perfect mentally and physically.
We introduce the latest hairdressing, health caring products of all famous brands to our readers, and decorate them with vivid pictures and interesting articles, which makes the reading relaxing and instructive.
PEOPLE·SOCIETY
The female readers of "Trends Cosmopolitan" have got a wide vision on world fashions. They desire their own personal independence and implementation. "Trends Cosmopolitan" focuses on the lives of women, taking care of the problems that women may meet in this ever changing society, delivering the latest information about world fashion , as well as conveying the most fresh concept of healthy life.
RELATIONSHIPS
World-widely, the magazine Cosmopolitan has always been regarded as the authority in exploring human relationships. "Trends Cosmopolitan" focuses on both development of women career and love. Some of our most widely read column such as Career, Love, Mental view, Cosom Quiz, help women in finding the best balance between career and family, and gaining the success on both sides.
LIFESTYLE
Female readers of Trends Magazine are open minded to new life style. They always hope to take adventures in life and to pursue the most tasty life style and attitude in modern metropolis.
ONLY IN COSMO
The reason why Trends Cosmo became the most popular among white-collar women not only lies in it's high quality content, but also due to the unique content you can't find in any other magazines.
EXPERTS AND COLUMNIST
Owning a first-class columnist shows the standard of a magazine. Trends Cosmo has a high-leveled columnist expertised in fashion, cosmetics and relationships. Their beautiful articles and professional advices is another reason why she has such a big amount of loyal and stable readers.
COSMO MAN
Being the top female magazine, Trends Cosmo also has a special column for men: Guy Spy, His Viewpoint, Man We Love... Interesting articles
and humorous ideas can make women love men better.
serial special magazine the best choice in the professional field
"Trends COSMOPOLITAN" is the magazine brand, which is in a period of rapid growth. The readers and clients hope we will keep ahead in the market. So the value innovation is the new developing direction. Mook, which has been published since the latter half of 2005, is the new conception of the COSMO serial special magazine. It will develop more extensive and deeper fields. It will provide more professional and all-round contents for the readers and more cooperation platform and chances for the clients as well.
Cosmo Star is a magazine about attitude of stars. The office ladies will realize their own dream of being a star after reading it.
Fashion and Beauty highlights the luxurious brand of clothing, beauty, watches and accessories, and provides practical advice to office ladies who want to dress like a star. Lifestyle covers the topic of food, housing, cars, hot spots and holiday resort. Topic aims at top stars, which can’t be easily reached, including most popular stars, key movies, fortune celebrities. The interviews go deep into their hearts to discovery more details. Information is different from the gossips from Internet. There are always elegant and entertaining stories talking about Vanity Fair. 90% of content will be Fashion and Beauty, lifestyle and Topic, and the rest will be Information.Publish in May, November.
《COSMO新娘專刊》“Trends COSMO Bride”——打造最時尚的新娘！Be the most fashionable bride!
Cosmo has published two issues of Cosmo Bride since March of 2006. The international copyright resources and domestic creativity enable the will-be bride a practical and fascinating guide.
Cosmo Bride has following advantages comparing to other wedding magazines—Strong branding of Cosmo gathers the attention of readers; New concept, wild sight, various information is attractive to middle class bride; Fancy pictures and vivid text gives reading pleasure as well as life advice to target readers.Publish in March, July.
《COSMO服飾美容專刊》“Trends COSMO Style”——全面升級時尚！Keep up with Fashion!
Fashion: Cosmo Style provides varied information about fashion. Each year between spring and summer, autumn and winter Cosmo Style will select the hottest fashion news and shopping info and plus the most practical advice on how to mix and match through
pictures and text.
Today’s fashion is not only about information and guide, also Cosmo Style tells the background story about fashion, analyzes the report on fashion industry and shares the new idea on living a quality life. Making our readers understand fashion and upgrade their sense of fashion is what we are approaching.Publish in February, September.
讀者群體
基本概述
《時尚·COSMOPOLITAN》讀者描述 READERS PROFILE
讀者描述 readers profile
《時尚·COSMOPOLITAN》的讀者是高學歷、高收入、高消費能力的女性群體。
"Trends COSMOPOLITAN"‘'s readers are women in High ducation, High income and High consumption.
讀者比例
GENDER
女性 Female 82.12%
男性 Male 17.88%
讀者年齡層分布 AGE
讀者教育水平 EDUCATION
讀者職業分布 OCCUPATIONS
企業/公司中、高層管理人士 Senior and middle management of company 36.9%
Among "Trends COSMOPOLITAN" female readers with high education, high income and high consumption,59.87% are purchase decision-makers in their company.11.53% can control a budget over RMB500, 000 (inc.) every year on average.
讀者忠誠比
READING LOYALTY（在100個《時尚Cosmopolitan》的讀者中，For one hundred readers"Trends COSMOPOLITAN",）
讀者每期閱讀率分析 READING RATE ON AVERAGE（平均每個月，Every month on average,）
28.4%young readers between 25 and 34 years old, high level educated, with RMB100,000 income per year reading "Trends COSMOPOLITAN",21.6% readers who read "Trends COSMOPOLITAN" are purchase decision-maker in their companies and controll a budget over RMB500, 000 (inc.) every year on average.
讀者閱讀首選率排名 FIRST CHOICE READING RATE（如果讓100個人同時面對四本雜誌，只能選擇一種閱讀，For one hundred readers, if they can only choose one magazine to read among four magazines,）
