《Heart of Change》是2012年11月Harvard Business Review Press出版的圖書，作者是John P. Kotter、Dan S. Cohen。
基本介紹
- 中文名：Heart of Change
- 作者：John P. Kotter、Dan S. Cohen
- 出版社：Harvard Business Review Press
- ISBN：9781422187333
內容簡介
Moving beyond the process of change
Why is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization--you need to change people's "behavior." And that is never easy.
"The Heart of Change" is your guide to helping people think and "feel" differently in order to meet your shared goals. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people's emotions is what will spark the behavior change and actions that lead to success. Now freshly designed, "The Heart of Change" is the engaging and essential complement to Kotter's worldwide bestseller "Leading Change."
Building off of Kotter's revolutionary eight-step process, this book vividly illustrates how large-scale change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change--and produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. They call this the see-feel-change dynamic, and it is crucial for the success of any true organizational transformation.
Refreshingly clear and eminently practical, "The Heart of Change" is required reading for anyone facing the challenges inherent in leading change.
