《Focus Groups》是由Richard A. Krueger與Mary Anne Casey合著、SAGE Publications, Inc於2008年出版的書籍，副標題為“A Practical Guide for Applied Research”，系第四版系統闡述焦點小組訪談的實踐方法論。
作為社會科學研究常用的質性研究方法，焦點小組通過半結構化訪談由主持人引導討論獲取信息，強調建立非評判性和系統性傾聽流程。書中為公共機構、非營利組織及教育醫療等領域研究者提供操作框架，包含小組規模控制（8-12人）、討論時長（1.5-2小時）及主持人需具備控場能力和客觀性等實施要點。
基本介紹
- 外文名：Focus Groups
- 別名：A Practical Guide for Applied Research
- 作者：Richard A. Krueger、Mary Anne Casey
- 出版時間：2008年12月17日
- 出版社：SAGE Publications, Inc
- 頁數：240 頁
- ISBN：9781412969475
- 裝幀：Plastic Comb
內容簡介
Editorial Reviews
Review
"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner."
(Judith Berkowitz )
"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start."
(Nursing Times )
"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard."
(Richard A. Krueger & Mary Anne Casey From Preface ) --This text refers to an out of print or unavailable edition of this title.
Product Description
The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices. Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees. This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.
