《Competitive Strategy》是1998年Free Press出版的圖書，作者是Michael E. Porter。
基本介紹
- 外文名：Competitive Strategy
- 作者：Michael E. Porter
- 出版時間：1998年6月1日
- 出版社：Free Press
- ISBN：9780684841489
內容簡介 ,作者簡介 ,
內容簡介
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
作者簡介
麥可·波特(Michael E.Porter)32歲即獲哈佛商學院終身教授之職，是當今世界上競爭戰略和競爭力方面公認的第一權威。他畢業於普林斯頓大學，後獲哈佛大學商學院企業經濟學博士學位。目前，他擁有瑞典、荷蘭、法國等國大學的8個名譽博士學位。2000年12月，麥可·波特獲得哈佛大學最高榮譽“大學教授”資格，成為哈佛大學商學院第四位得到這份“鎮校之寶”殊榮的教授。
作為最受推崇的商學大師之一，波特教授撰寫過17部書及100多篇文章。他提出的“競爭五力模型”、“三種競爭戰略”在全球被廣為接受和實踐，其競爭戰略思想是哈佛商學院的必修的科目之一。波特教授的書籍風靡全球，其中，《競爭戰略》一書已經再版了53次，並被譯這17種文字：另一本著作《競爭優勢》，至今也再版32次。
波物教授不僅擔任杜邦、寶潔、殼牌、瑞士信貸波士頓第一銀行、英特爾、愛德華·瓊斯、Navistar 等著名跨國公司的顧問，也在政府和國際組織的政策制定中扮演著重要角色。1983年，他曾應邀出任美國里根總統的產業競爭委員長主席一職，幫助推動了1980年美國乃至世界的有關競爭力的初始工作，帶動了當時美國經濟的復甦。
他先後獲得過“威爾茲經濟學獎”、“格雷厄姆一都德獎”、“亞當·斯密獎”、“查爾斯·庫利奇·巴凌獎”，還已經累計5次獲得“麥肯錫《哈佛商業評論》最佳年度論文獎”，是全球許多國家、州長、市長和公司執行長的顧問。
