《Audience Research Methodologies》是2013年7月出版的圖書，由Patriarche, Geoffroy， Bilandzic, Helena，Jensen, Jakob Linaa編寫。
基本介紹
- 中文名：Audience Research Methodologies
- 作者：Patriarche, Geoffroy， Bilandzic, Helena，Jensen, Jakob Linaa
- 出版時間：2013年7月
- ISBN：9780415827355
內容簡介
The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
