《Advertising by Design》是由美國設計師、品牌顧問羅賓·蘭達（Robin Landa）編著的廣告設計理論著作，2010年10月12日由John Wiley & Sons出版第二版。作者作為新澤西州基恩大學設計學院教授，結合行業經驗與學術研究，系統闡釋現代廣告創意流程。
全書以跨媒體創意生成與設計方法為核心，提出通過品牌互動、社群構建及娛樂化策略實現品牌價值增值的理論框架。該版次擴展案例分析與業界訪談，涵蓋品牌、公益組織等多元主體實踐，並融入社交媒體、數字媒體等現代廣告策略，強調概念設計與用戶體驗的融合。書中結合大量實際案例與創意總監訪談，兼具教學指導性與行業參考價值。
基本介紹
- 書名：Advertising by Design
- 作者：Robin Landa（羅賓·蘭達）
- 出版社：John Wiley & Sons
- 出版時間：2010年10月12日
- 頁數：288 頁
- 裝幀：平裝
- ISBN：9780470362686
- 中文書名：廣告的設計：跨媒介生成與設計創意理念
- 版次：第2版
- 正文語種：英文
內容簡介,作者簡介,
內容簡介
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design.
The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment.
Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.
作者簡介
ROBIN LANDA is a Distinguished Professor in the Department of Design at Kean University of New Jersey as well as a Designer, Branding Consultant, and Creative Strategist with her own firm, www.RobinLanda com. She is the author of twelve books in addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity.
