《網頁設計與配色經典案例解析》是2009年電子工業出版社出版的圖書，作者是旭日東升，星辰。
基本介紹
- 書名：網頁設計與配色經典案例解析
- 作者：旭日東升，星辰
- ISBN：9787121085895
- 頁數：380
- 定價：69.00元
- 出版社：電子工業出版社
- 出版時間：2009-7-1
- 開本：16
- 字數：598千
內 容 簡 介,前 言,目 錄,
內 容 簡 介
本書從網站規劃、創意入手，對色彩搭配的原理、色彩對心理的影響進行深入的分析，有助於各位讀者從中汲取營養。網頁配色有著很強的藝術性，不同的色彩搭配方案就會讓人產生不一樣的感受。書中例舉了大量國內的優秀網頁作品進行點評，並將眾多網站歸納為色調、風格、類別，三大部分內容，便於讀者索引和查找。對於初學者來說，模仿是最容易看到效果的方法，經驗豐富的設計師則需要博採眾家之所長，形成自己的風格，多欣賞優秀作品並不斷地分析、比較，必然會使你的配色能力逐漸增長和提高。
本書以介紹色彩知識為主線，從色彩原理入手，輔以大量優秀網頁便於讀者對色彩搭配的理解，同時也使讀者了解到更多關於網頁設計的知識，注重讀者色彩基礎的培養，用通俗易懂的語言將複雜的配色原理表述出來。
翻開目錄，你會發現本書並不是一本僅僅講解色彩搭配的圖書，其中還有大量的關於創意、視覺設計、網站建設等方面的知識，可謂一書在手，建站無憂，而且在講解知識的過程中穿插了大量作者的提示、心得體會，讀者會在閱讀的過程中發現這些提示將對知識的掌握大有幫助。
本書以“戰略”的高度去講述色彩知識，旨在逐步培養讀者的審美能力、色彩搭配能力，並可套用於網路廣告、網頁創意、網頁設計等領域。
本書適合有志於從事網頁設計的讀者閱讀，對於已具備部分基礎知識，但仍在許多地方不甚理解的讀者，也可以通過閱讀本書有所收穫。
前 言
時至今日，網際網路已經具備和報紙、廣播、電視、雜誌四大媒體平起平座的實力，成為宣傳效果明顯的第五大媒體，網路上大大小小的網站如雨後春筍般茁壯成長起來，作為放置信息的容器，我們可以把網站想像成一座摩天大樓，樓的內部有很多的房間，而不同的信息則放在相應的房間裡。
對於美術基礎薄弱的讀者來說，用什麼樣的色彩搭配在一起好看並不是一件容易的事情，學習任何知識都需要耐心，打好基礎才是關鍵，萬丈高樓平地起，靠的是穩固的地基和堅實的骨架，基礎不牢必然導致大樓的倒塌，溫故而知新才是永恆的主題，只有扎紮實實走好每一步才能水到渠成。
網站的色彩就像是人的外表一樣，如果打扮得美觀大方，就會給人一種魅力四射的感受，而不修邊幅則讓人感到粗糙毛草，因此，網頁的色彩搭配將直接影響訪問者對網站的印象。本書從網站規劃、創意入手，對色彩搭配的原理、色彩對心理的影響進行深入的分析，有助於各位讀者從中汲取營養。
網頁配色有著很強的藝術性，不同的色彩搭配方案就會讓人產生不一樣的感受。書中例舉了大量國內的優秀網頁作品進行點評，並將眾多網站歸納為色調、風格、類別，三大部分內容，便於讀者索引和查找。對於初學者來說，模仿是最容易看到效果的方法，經驗豐富的設計師則需要博採眾家之所長，形成自己的風格，多欣賞優秀作品並不斷地分析、比較，必然會使你的配色能力逐漸增長和提高。
本書把色彩構成、色彩與情感、色彩處理手法與配色常見問題等基礎知識有機地整合起來，旨在幫助各位讀者在閱讀的過程中逐步掌握，網頁配色的規律、技巧並用通俗易懂的語言講述出來，便於讀者輕鬆，愉快的閱讀。在學習的道路上，沒有老師，只有班長，書中不足之處希望各位讀者與筆者多多交流、溝通，大家可以傳送郵件到筆者的信箱。最後，筆者衷心希望各位讀者讀過此書後能有所收穫、有所啟示、有所感悟，並在配色實踐中獲得此書的幫助。
目 錄
第一篇 網頁設計篇
序章
第1章 網頁設計規劃
1.1 為網站制定目標······················································5
1.1.1 對市場的預測和分析·······································5
1.1.2 網站的項目規劃···············································5
1.1.3 網站建設···························································5
1.2 與客戶的有效溝通··················································7
第2章 網頁結構
2.1 欄目結構劃分··························································9
2.1.1 規則的欄目組合方式·······································9
2.1.2 不規則的欄目組合方式·································15
2.2 網頁版式劃分························································16
第3章 網頁創意和風格
3.1 網頁的創意····························································19
3.1.1 創意是網頁的靈魂·········································19
3.1.2 創意的方法·····················································22
3.2 網頁風格································································28
第4章 網頁視覺設計
4.1 網頁布局································································30
4.1.1 網頁的規格·····················································30
4.1.2 網頁的Logo·····················································30
4.1.3 頂部通欄·························································33
4.1.4 網頁文本·························································36
4.1.5 圖像的設計·····················································40
4.1.6 為網頁插入視頻·············································54
4.2 網頁構成································································54
4.2.1 點的套用·························································54
4.2.2 線的套用·························································57
4.2.3 面的套用·························································62
4.2.4 混和構成套用·················································65
第5章 網站推廣和網路廣告
5.1 網路推廣································································68
5.2 網路廣告································································68
5.2.1 GIF 廣告···························································69
5.2.2 Flash 廣告························································69
5.2.3 流媒體廣告·····················································71
5.2.4 網路廣告欣賞···············································71
第二篇 色彩知識篇
第6章 網頁配色的常見問題
6.1 缺乏主色調····························································75
6.2 文字能見度低························································75
6.3 增加視覺負擔························································77
6.4 風格與主題脫離····················································80
第7章 色彩構成
7.1 認識色彩································································82
7.1.1 什麼是色彩·····················································82
7.1.2 光·····································································82
7.1.3 色·····································································82
7.2 色彩與視覺····························································83
7.2.1 色彩三要素·····················································83
7.2.2 色調·································································84
