《國際商貿實踐》是浙江大學出版社出版的圖書，作者是翁鳳翔。
基本介紹
- 書名：國際商貿實踐
- 出版社：浙江大學出版社
- ISBN：7308037924
- 作者：翁鳳翔
- 開本：0開
- 品牌：浙江大學出版社
媒體推薦,圖書目錄,
媒體推薦
Preface
Opportunities for careers in International Business have increased tremendously especially since China joined the World Trade Organization. As a result, the need for current knowledge about international business practice and terminology is crucial. Although there are many reference books available, some are published abroad and therefore can be very difficult to understand, while those published in China lack the necessary international business terminology and expressions in English. A Series of New Century International Business, edited by Professor WENG Fengxiang, solves these problems. The series consists of four books written in simple English, but it also includes explanations of the more difficult
points written in Chinese. Readers are sure to benefit from his explanations of English international business expressions. Professor WENG makes a great contribution to the teaching and learning of international business.
Professor WENG Fengxiang, having worked as a consultant for international companies, is very experienced in current international business practice. Currently, he is an Associate Professor of International Business at Shanghai Maritime University. As well as teaching International Business English, Professor WENG also teaches International Trade and International Payments. As a leading expert in his discipline, Professor WENG is among the supervisors of International Business Translation postgraduates. Having conducted academic research in the UK, he has been invited to be a Guest Professor at the Business
School of University of Central England, Birmingham.
Professor WENG is the author of a number of books on International Business English. Changes in international business happen quickly, and keeping up with international issues and their impact on international business can be difficult. The series addresses both the instructors' and the students' needs for current information. I highly recommend the series to the International Business and Business English learners.
Han Zhonghua (韓忠華)
Professor of English & Translation
Shanghai Maritime University
January 28, 2004
Opportunities for careers in International Business have increased tremendously especially since China joined the World Trade Organization. As a result, the need for current knowledge about international business practice and terminology is crucial. Although there are many reference books available, some are published abroad and therefore can be very difficult to understand, while those published in China lack the necessary international business terminology and expressions in English. A Series of New Century International Business, edited by Professor WENG Fengxiang, solves these problems. The series consists of four books written in simple English, but it also includes explanations of the more difficult
points written in Chinese. Readers are sure to benefit from his explanations of English international business expressions. Professor WENG makes a great contribution to the teaching and learning of international business.
Professor WENG Fengxiang, having worked as a consultant for international companies, is very experienced in current international business practice. Currently, he is an Associate Professor of International Business at Shanghai Maritime University. As well as teaching International Business English, Professor WENG also teaches International Trade and International Payments. As a leading expert in his discipline, Professor WENG is among the supervisors of International Business Translation postgraduates. Having conducted academic research in the UK, he has been invited to be a Guest Professor at the Business
School of University of Central England, Birmingham.
Professor WENG is the author of a number of books on International Business English. Changes in international business happen quickly, and keeping up with international issues and their impact on international business can be difficult. The series addresses both the instructors' and the students' needs for current information. I highly recommend the series to the International Business and Business English learners.
Han Zhonghua (韓忠華)
Professor of English & Translation
Shanghai Maritime University
January 28, 2004
圖書目錄
Chapter I General Survey of International Trade(國際貿易概要)
1．1 What Is Intemational Trade?(何謂國際貿易?)
1．2 Intemational Business and International Trade(國際商務與國際貿易)
1．3 H0w Did Intemational Trade Start?(國際貿易的起源)
1．4 The Benefits，Structure 0f，and Reasons for Intemational Trade(國際貿易的
優點、結構和原因)
1．4．1 The Benefits of International Trade(國際貿易的優點)
1．4．2 The Structure 0f International Trade(國際貿易的結構)
1．4．3 The Reasons for International trade(國際貿易的原因)
1．5 Intemational Trade in the Framework of the World Economy(國際貿易在世界經
濟框架中的地位)
1．6 Balance 0f Payments(國際收支)
1．7 Intemational Trade Theories(國際貿易理論)
1．7．1 Mercantilism(重商主義)
1．7．2 Theory 0f AbSOlute Advantage(絕對優勢理論)
1．7．3 Theory 0f C0mparative Advantages(比較優勢理論)
1．7．4 New Theories(新理論)
1．8 Intemational Trade and the World Trade Organization(WTO)(國際貿易與世界貿易組織)
1．8．1 GATF and WTO(關稅和貿易總協定與世界貿易組織)
1．8．2 Differences Between GATT and WTO(關貿總協定與世界貿易組織的區別)
1．8．3 China and WTO(中國與世界貿易組織)
1．9 Free Trade Area and Free Trade Zone(自由貿易地區與自由貿易地帶)
1．9．1 Free Trade Area(自由貿易地區)
1．9．2 Free Trade Zone(自由貿易地帶)
1．10 The Triad(三足鼎立)
1．10．1 The NAFTA(北美自由貿易協定)
1．10．2 111e EU(歐盟)
1．10．3 Japan(日本)
1．1 1 Intemational Trade Barriers(國際貿易壁壘)
1．1 1．1 The Reasons for Trade Barriers(貿易壁壘的原因)
1．1 1．2 Commonly-used Barriers(常用壁壘方式)
1．1 1．3 Tariffs(關稅)
1．1 1．4 Non-tarift Barriers(非關稅壁壘)
1．12 Globalization(全球化)
……
1．1 What Is Intemational Trade?(何謂國際貿易?)
1．2 Intemational Business and International Trade(國際商務與國際貿易)
1．3 H0w Did Intemational Trade Start?(國際貿易的起源)
1．4 The Benefits，Structure 0f，and Reasons for Intemational Trade(國際貿易的
優點、結構和原因)
1．4．1 The Benefits of International Trade(國際貿易的優點)
1．4．2 The Structure 0f International Trade(國際貿易的結構)
1．4．3 The Reasons for International trade(國際貿易的原因)
1．5 Intemational Trade in the Framework of the World Economy(國際貿易在世界經
濟框架中的地位)
1．6 Balance 0f Payments(國際收支)
1．7 Intemational Trade Theories(國際貿易理論)
1．7．1 Mercantilism(重商主義)
1．7．2 Theory 0f AbSOlute Advantage(絕對優勢理論)
1．7．3 Theory 0f C0mparative Advantages(比較優勢理論)
1．7．4 New Theories(新理論)
1．8 Intemational Trade and the World Trade Organization(WTO)(國際貿易與世界貿易組織)
1．8．1 GATF and WTO(關稅和貿易總協定與世界貿易組織)
1．8．2 Differences Between GATT and WTO(關貿總協定與世界貿易組織的區別)
1．8．3 China and WTO(中國與世界貿易組織)
1．9 Free Trade Area and Free Trade Zone(自由貿易地區與自由貿易地帶)
1．9．1 Free Trade Area(自由貿易地區)
1．9．2 Free Trade Zone(自由貿易地帶)
1．10 The Triad(三足鼎立)
1．10．1 The NAFTA(北美自由貿易協定)
1．10．2 111e EU(歐盟)
1．10．3 Japan(日本)
1．1 1 Intemational Trade Barriers(國際貿易壁壘)
1．1 1．1 The Reasons for Trade Barriers(貿易壁壘的原因)
1．1 1．2 Commonly-used Barriers(常用壁壘方式)
1．1 1．3 Tariffs(關稅)
1．1 1．4 Non-tarift Barriers(非關稅壁壘)
1．12 Globalization(全球化)
……
