本書是2017年由中國人民出版社出版的書籍，作者是石磊、徐晶
基本介紹
- 書名：商務英語閱讀（第2冊）（新視界商務英語系列教材）
- 作者：石磊、徐晶
- ISBN：978-7-300-24959-9
- 出版社：中國人民大學出版社
- 出版時間：2017-12-04
- 開本：16
基本信息,內容簡介,圖書目錄,
基本信息
作 者：主編 石磊 徐晶
出版時間：2017-12-04 字 數：296 千字
書 號：249599 ISBN：978-7-300-24959-9
開 本：16 包 裝：平裝
印 次：1-1
內容簡介
《商務英語閱讀》融合新的外國語言文學類專業本科教學質量國家標準和新的英語四級考試題型，按照商務英語專業教學要求編寫，以培養學生的商務英語綜合套用能力。
通過選取商務主題方面原汁原味的文章，幫助學生豐富商務知識，了解商務英語語言特點，提高商務英語閱讀水平。將商務理念、商務案例、商務文化和商務英語語言有機融為一體；涵蓋國際貿易理論、國際貿易政策、國際貿易慣例、國際貿易公約、一般貿易方式、巨觀經濟政策等重點和熱點話題，也包括產品行銷、跨文化交際、資信調查、履約、租船訂艙等商務活動中的實際套用，反映當今商務領域的現狀與發展趨勢。
本書為教材的第2冊。
圖書目錄
Unit 1 Business Ideas
Text A 7 Ways to Discover a Winning Business Idea
Text B China’s Home Builder Country Garden Constructs a New Strategy
Chinese and International Culture Tour
Unit 2 Business Shareholders
Text A What Is a Corporate Board of Directors?
Text B China’s First Hostile Takeover Battle Ushers in New Era
Chinese and International Culture Tour
Unit 3 Career Development
Text A Would You Refuse a Promotion to Stay in a Job You Love?
Text B Career Development in China
Chinese and International Culture Tour
Case Study
Unit 4 Employee Training
Text A 10 Tricks for Cutting Training Costs
Text B Training Chinese Staff
Chinese and International Culture Tour
Unit 5 Employee Motivation
Text A “Death by Overwork” in Japan Exposes Dangers of Overtime Culture
Text B How to Inspire & Motivate Chinese Employees
Chinese and International Culture Tour
Case Study
Unit 6 Business Conflict
Text A Solving Confl icts Between Business Associates
Text B Managing Confl ict in Chinese Negotiation
Chinese and International Culture Tour
Unit 7 Marketing
Text A Marketing Is All around Us
Text B Top 10 Secrets inside Xiaomi’s Marketing
Chinese and International Culture Tour
Unit 8 Brands
Text A Brand Equity
Text B China Is Really Big. Its Brands, Not So Much
Chinese and International Culture Tour
Unit 9 Advertising
Text A How to Advertise
Text B The Evolution of Gaming Advertising in China
Chinese and International Culture Tour
Case Study
Unit 10 Promotion
Text A Create a Successful Promotion
Text B Australian Quality Health Supplements Set to Take Off in China
Chinese and International Culture Tour
Appendix I Glossary
Appendix II TEM-4 (2011–2014)
Text A 7 Ways to Discover a Winning Business Idea
Text B China’s Home Builder Country Garden Constructs a New Strategy
Chinese and International Culture Tour
Unit 2 Business Shareholders
Text A What Is a Corporate Board of Directors?
Text B China’s First Hostile Takeover Battle Ushers in New Era
Chinese and International Culture Tour
Unit 3 Career Development
Text A Would You Refuse a Promotion to Stay in a Job You Love?
Text B Career Development in China
Chinese and International Culture Tour
Case Study
Unit 4 Employee Training
Text A 10 Tricks for Cutting Training Costs
Text B Training Chinese Staff
Chinese and International Culture Tour
Unit 5 Employee Motivation
Text A “Death by Overwork” in Japan Exposes Dangers of Overtime Culture
Text B How to Inspire & Motivate Chinese Employees
Chinese and International Culture Tour
Case Study
Unit 6 Business Conflict
Text A Solving Confl icts Between Business Associates
Text B Managing Confl ict in Chinese Negotiation
Chinese and International Culture Tour
Unit 7 Marketing
Text A Marketing Is All around Us
Text B Top 10 Secrets inside Xiaomi’s Marketing
Chinese and International Culture Tour
Unit 8 Brands
Text A Brand Equity
Text B China Is Really Big. Its Brands, Not So Much
Chinese and International Culture Tour
Unit 9 Advertising
Text A How to Advertise
Text B The Evolution of Gaming Advertising in China
Chinese and International Culture Tour
Case Study
Unit 10 Promotion
Text A Create a Successful Promotion
Text B Australian Quality Health Supplements Set to Take Off in China
Chinese and International Culture Tour
Appendix I Glossary
Appendix II TEM-4 (2011–2014)
