任玉琛，女，深圳大學傳播學院助理教授、講師。
基本介紹
- 中文名：任玉琛
- 職業：教師
- 專業方向：健康傳播與新媒體、媒介效果、說服
- 任職院校：深圳大學傳播學院
- 性別：女
研究領域,主講課程,學術成果,
研究領域
健康傳播與新媒體、媒介效果、說服
主講課程
《傳播學理論》《創意思維與學術思維》
學術成果
主持課題：
2019年，部校共建項目：“醫療化時代的媒介角色與媒介效果”
部分論文：
Huang, G.,&Ren, Y.(2019). Why do users stick with fitness mobile apps?Linking technological functions with continuance usage intention among Chinese users. Paper presented at the 102ndAnnual Conference of the Association for Education in Journalism and Mass Communication, Toronto, Canada.
Ren, Y.,& An,X. (2019).Should the benefits of smoking be refuted in anti-smoking messages? An experimental study of Chinese children and young adults.Paper presented at the69thAnnual Conference of the International Communication Association,Washington,D. C.,USA.
Ren, Y.,& An, X. (2018). Who is likely to benefit most from online cancer support communities: The role of personality traits, in Timothy M. Hale, Wen-Ying Sylvia Chou, and Shelia R. Cotten (eds.) eHealth (Studies in Media and Communications, Volume 15), Emerald Group Publishing Limited.
Su, C.,&Ren, Y.(2016). A cross-cultural content analysis in predicting apps’ predilections:The implications of individualism–collectivism value and maslow’s hierarchy of needs. Paper Presented at the 66thAnnual Conferenceof theInternational Communication Association, Fukuoka, Japan.
