《互動行銷研究雜誌》的使命是解決互動、關係、電子、直接和多渠道行銷及行銷管理中的實質問題。
之前發表於《直接行銷：國際期刊》至2009年，之前的ISSN是2040-7122。
基本介紹
- 外文名：Direct Marketing: An International Journal
- 語種：English
- 創刊時間：2007年
- 國際刊號：ISSN: 1750-5933
- 合作商：Emerald Journal;
- 出版商：Emerald Publishing Limited
Direct Marketing: An International Journal
相關詞條
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《互動行銷研究雜誌》（Journal of Research in Interactive Marketing）是由EMERALD GROUP PUBLISHING LTD出版的學術期刊，ISSN為2040-7122，2007年在英國創刊，以季刊形式發行。該刊聚焦互動、關係、電子、直接及多渠道行銷領域的實質性問題，屬SSCI Q1區期刊。其前身為《Direct Marketing: An International Journal》，...
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Journal Paper:1、 Wang, Y., Sun, S., Lei, W. and Toncar, M. (2009). Examining Beliefs and Attitudes toward Online Advertising among Chinese Consumers. Direct Marketing: An International Journal, 3(1), 52-66.2、Market, Departmental Interests and Ideology: Exploring The “Three Nets Fusion...
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