《Business Strategy In Asia 3E》是一本圖書，作者是SINGH PANGARKAR HERA
基本介紹
- 外文名：Business Strategy In Asia 3E
- 作者：SINGH PANGARKAR HERA
- 出版時間：2010年1月
- ISBN：9789814272315
- 定價：553.00 元
內容簡介
As a teaching tool, the usage of case studies is widespread in business strategy courses. Written by experts on Asian business, it is a unique and comprehensive collection of 28 cases about the strategies of Asian firms. The cases are wide-ranging, covering a diverse range of issues, geographic contexts, industries and decision situations. The rigor and depth of information inc...(展開全部) As a teaching tool, the usage of case studies is widespread in business strategy courses. Written by experts on Asian business, it is a unique and comprehensive collection of 28 cases about the strategies of Asian firms. The cases are wide-ranging, covering a diverse range of issues, geographic contexts, industries and decision situations. The rigor and depth of information included in each of the cases provides considerable versatility to educators in terms of usage at various levels. The cases have been carefully chosen to represent the geographic and economic diversity of the different countries, industries, and firms within Asia.
