《Advertising as Multilingual Communication》是2004年出版的圖書，作者是Kelly-Holmes, Helen。
基本介紹
- 外文名：Advertising as Multilingual Communication
- 作者：Kelly-Holmes, Helen
- 出版時間：2004年11月
- 出版社：Palgrave MacMillan
- 頁數：256 頁
- ISBN：9781403917256
- 定價：118.65 美元
內容簡介
Advertising has traditionally communicated messages with strong local and national identities to consumers. Increasingly, though, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new "multilingual" features. The author explores the role of advertising language in this new globalized environment from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
