阿部誠

阿部誠（ABE Makoto），博士學位，畢業於麻省理工學院。日本東京大學教授。主要研究方向為消費者行為、行為經濟學等。

基本介紹

• 中文名：阿部誠
• 外文名：ABE Makoto
• 國籍：日本
• 畢業院校：麻省理工學院

人物經歷

1984 年 6 月在麻省理工學院電子與計算機學院完成學士和碩士課程

1991年9月 麻省理工學院運籌學博士（Ph.D.）

1991年9月伊利諾伊大學商學院副教授

1998年1月東京大學研究生院經濟系助理教授

2004 年 4 月 教授

主要論文

• Abe, M. and M. Kaneko (2020), “Analytical Framework for Construal Level Theory that Incorporates Discounting,” Advances in Consumer Research, 48, 11-15.
• K. Yamaguchi and M. Abe (2016), “Analyzing Antecedent Factors of Cognitive Dissonance using E-Commerce Data,” Advances in Consumer Research, 44, 369-374.
• S. Nagano, Y. Ichikawa, N. Takaya, T. Uchiyama and M. Abe (2013), “Nonparametric Hierarchal Bayesian Modeling in Non-contractual Heterogeneous Survival Data,” The 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining Proceedings (KDD 13).
• Abe, M. (2013), “Preference Reversal: Perspective from Generalized Construal Level Theory,” Conference Proceedings, International Conference on Business Economics, and Information Technology, Australia, March 19, 2013.
• Ban, M., N. Terui and M. Abe (2011), “A Brand Choice Model for TV Advertising Management using Single-Source Data,” Marketing Letters, 22(4), 373-389.
• Katsumata, S. and M. Abe (2010), “Incorporating Spatial Prior Information into a Time-Series Model of Consumer Spending and Store Visit,” Proceeding to the International Workshop on Bayesian Statistics and Marketing, 352-377, September 2010.
• Abe, M. (2010), “RFM Measures and Customer Lifetime Value: Investigating the Behavioral Relationship in a Non-Contractual Setting,” Proceeding to the International Workshop on Bayesian Statistics and Marketing, 153-195, September 2010.
• Ban, M., N. Terui and M. Abe (2010), “A Brand Choice Model for TV Advertising Management using Single-Source Data,” Proceeding to the International Workshop on Bayesian Statistics and Marketing, 66-85, September 2010.
• Abe, M. (2009), ““Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model,” Marketing Science, 28(3), 541-553.
• Abe, M. (2005), “A Prediction Model for Web Page Transition,” International Journal of Electronic Business, 3(4), 378-391.
• Abe, M., Y. Boztug and L. Hildebrandt (2004), “Investigating the Competitive Assumption of Multinomial Logit Models of Brand Choice by Nonparametric Modeling,” Computational Statistics, 19(4), 635-657.
• Abe, M. (1999), “A Generalized Additive Model for Discrete-Choice Data,” Journal of Business and Economic Statistics, 17 (3), 271-284.
• Abe, M. (1998), “Error Structure and Identification Condition in Maximum Likelihood Multidimensional Scaling,” European Journal of Operational Research, 111(2), 216-227.
• Abe, M. (1998), “Measuring Consumer, Nonlinear Brand Choice Response to Price,” Journal of Retailing, 74 (4), 541-568.
• Abe, M. (1997), “Playing Marketing: 2P and 5P of Marketing?” JIMS Journal of Marketing Science, 6 (2), 32-44.
• Abe, M. (1997), “A New Era of Private Brands in Japan: Opportunities and Challenges for Foreign Retailers and Manufacturers,” Journal of Asian Business, 13 (4), 21-38.
• Abe, M. (1997), “A Household-Level TV Advertising Exposure Model,” Journal of Marketing Research, 34 (3), 394-405.
• Ben-Akiva, M., D. McFadden, M. Abe, and et al. (1997), “Modeling Methods for Discrete Choice Analysis,” Marketing Letters, 8 (3), 273-286.
• Abe, M. (1996), “Audience Accumulation by Television Daypart Allocation Based on Household-Level Viewing Data,” Journal of Advertising, 25(4), 21-35.
• Abe, M. (1995), “A Nonparametric Density Estimation Method for Brand Choice Using Scanner Data,” Marketing Science, 14 (3), 417-428.
• Abe, M. (1995), “Price and Advertising Strategy of a National Brand Against Its Private-Label Clone,” Journal of Business Research, 33 (3), 241-250.
• Abe, M. (1991), “A Moving Ellipsoid Method for Nonparametric Regression and its Application to Logit Diagnostics Using Scanner Data,” Journal of Marketing Research, 28 (3), 339-346.