追夢中國·商界領袖:王傳福的創新智慧

追夢中國·商界領袖:王傳福的創新智慧

基本介紹

  • 書名:追夢中國·商界領袖:王傳福的創新智慧
  • 作者:李大千
  • 出版日期:2013年12月1日
  • 語種:英語
  • ISBN:9787508526805
  • 品牌:五洲傳播
  • 外文名:The creative wisdom of Wang Chuanfu
  • 出版社:五洲傳播出版社
  • 頁數:141頁
  • 開本:32
  • 定價:79.00
內容簡介,圖書目錄,

內容簡介

作為又一中國首富,王傳福以獨樹一幟的電池研發技術打敗日本電池廠商、以獨特的“人海戰術”切入電動汽車領域,成為中國數一數二的高科技富豪。在大多數人埋頭製造的中國,他如何以出人意料的“創新”贏得世界最前端的科技競爭?李大千著的《王傳福的創新智慧(英文版)》深入分析了王傳福的創業經歷和企業管理實踐,以創新為切入點,解讀王傳福的技術革新理念和管理哲學,值得廣大製造企業管理者借鑑。

圖書目錄

Part I
Groundwork for Innovation-"One,
Slow; Two, Notice; Three, Implement"
CHAPTER 1
"One-Slow"-From Eureka Tactics to Strategic
Synergy
CHAPTER 2
"Two-Notice"-View the Entrprise at Hand;
Watch Future Mariners in the Distance
CHAPTER 3
The Three Implementations-Product
Determination, Personnel Training and Sale
Initiatives
1. Product Determination
2. Personnel Training
3. Sales Initiatives
Part II
Creative Wisdom-Refining the Five
Masterful "Arts"
CHAPTER 4
DeVelopmental Innovation-Changing from
"Diverse" to'Complementary' under the
Kangaroo Model
1. Find Out the "Effective Radius" of
Multi-Innovation
2. Four Codes for Deciphering Successful
Diversification
CHAPTER 5
Management Innovation-"Family Culture"
Achieves Soft Power for Enterprise
CHAPTER 6
Marketing Innovation-Six "Sea Strategies"
for World-Class Bulldozers
CHAPTER 7
Cost Innovation-Using 18 Kinds of Chinese
Kungfu to Squeeze Water From a Towel
CHAPTER 8
Strategy Innovation-Vertically Integrating
the Auto-Industry Chain
Part III
Innovation Pitfalls-Colorful Lights at
the Crossroads
CHAPTER 9
Red Pitfall-How Far Is You Company from
Security?
1. Getting Away from Patent Risks
2. Fierce Patent Battles: All Technology is a
Paper-Tiger
CHAPTER 10
Green Ptfall-How Far Are Your Products
from the Future?
1. Find Out the "Second Curve" of
a Company
2. Electric Cars: "The Second Curve" of BYD
in the Future
CHAPTER 11
Pitfall-How Far Are Your Products from the
Terminal End?
1. From "Terminal War" to "Terminal Strategy"

2. Consumers' "Button": Details of BYD's Success

CHAPTER 12
The BLack Pitfall-How Far Are You from
the Innovative Spirit?
CHAPTER 13
Purple Pitfall-How Far Are You from
Marketing Innovation?
1. Customer Value is the Core of Innovation
2. Chinese Philosophy in BYD's Marketing
Innovation

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