基本介紹
- 書名：會展商務英語
- 作者：劉偉
- 出版日期：2011年9月1日
- 語種：簡體中文, 英語
- ISBN：9787309083866, 7309083865
- 外文名：English for Convention & Exhibition Business
- 出版社：復旦大學出版社
- 頁數：237頁
- 開本：16
內容簡介,圖書目錄,
內容簡介
《新21世紀大學英語選修課系列:會展商務英語》主要講述會展商務英語等內容。
圖書目錄
Unit 1 Introduction:General Understanding of Convention & Exhibition Business
Unit 2 Project 1 : Planning for Convention and Exhibition
Unit 3 Project 2 : Marketing Convention and Exhibition
Unit 4 Project 3 : Negotiation in Convention & Exhibition
Unit 5 Project 4 : Management of Convention & Exhibition
Unit 6 Project 5 : Finance of Convention & Exhibition
Unit 7 Project 6 : Reception and Etiquette in Convention & Exhibition
Unit 8 Project 7 : Cross-cultural Communication in Convention & Exhibition
Appendix Ⅰ: Some Information About 2010 Shanghai Expo
Appendix Ⅱ: Useful Words & Expressions
Appendix Ⅲ: Useful Words & Expressions
Appendix Ⅳ: Useful Words & Expressions
Appendix Ⅴ: Auto Logos
References
Unit 2 Project 1 : Planning for Convention and Exhibition
Unit 3 Project 2 : Marketing Convention and Exhibition
Unit 4 Project 3 : Negotiation in Convention & Exhibition
Unit 5 Project 4 : Management of Convention & Exhibition
Unit 6 Project 5 : Finance of Convention & Exhibition
Unit 7 Project 6 : Reception and Etiquette in Convention & Exhibition
Unit 8 Project 7 : Cross-cultural Communication in Convention & Exhibition
Appendix Ⅰ: Some Information About 2010 Shanghai Expo
Appendix Ⅱ: Useful Words & Expressions
Appendix Ⅲ: Useful Words & Expressions
Appendix Ⅳ: Useful Words & Expressions
Appendix Ⅴ: Auto Logos
References
