《新聞傳播專業英語》是2011年華中科技大學出版社出版的圖書，作者是嚴怡寧。
基本介紹
- 書名：新聞傳播專業英語
- 作者：嚴怡寧
- ISBN：9787560975566
- 類別：職業/行業英語
- 頁數：289
- 定價：40.00元
- 出版社：華中科技大學出版社
- 出版時間：2011-12
- 裝幀：平裝
- 開本：16開
編輯推薦,內容簡介,圖書目錄,精彩書摘,
編輯推薦
該教材的內容時間跨越數百年，從新聞傳播思想的經典文獻到當代學者對新聞與大眾傳播媒介最新動態的描述，涉及了新聞與傳播史的一些重要階段和重要著述。學科以新聞學和傳播學為主，包括與新聞學和傳播學相關或交叉的政治學、經濟學、法學、文化學、社會學等。
內容簡介
《新聞傳播專業英語》以培養學生具有與國外相關人士交流媒體發展和新聞傳播專業的能力為目標，內容共分12章，涉及報紙、雜誌、書籍、廣播、電視、電影、網路、廣告等領域。本書適合高等院校新聞傳播專業學生使用，也可供相關愛好者學習。
圖書目錄
Chapter One Mass Media and Mass Communication
Section 1 The Role of Media and Mass Communication in anInformation Society
Section 2 Mass Communication Process
Section 3 Mass Media Effects
Chapter Two Newspaper
Section 1 Overview of Newspaper Industry
Section 2 Different Forms of Newspaper Articles
Section 3 Newspaper Development and Challenges
Chapter Three Magazine
Section 1 Function and Readership
Section 2 Types of Magazine
Section 3 Difficulties and Hopes
Chapter Four Book
Section 1 Special Features
Section 2 Types of BooksChapter One Mass Media and Mass Communication
Section 1 The Role of Media and Mass Communication in anInformation Society
Section 2 Mass Communication Process
Section 3 Mass Media Effects
Chapter Two Newspaper
Section 1 Overview of Newspaper Industry
Section 2 Different Forms of Newspaper Articles
Section 3 Newspaper Development and Challenges
Chapter Three Magazine
Section 1 Function and Readership
Section 2 Types of Magazine
Section 3 Difficulties and Hopes
Chapter Four Book
Section 1 Special Features
Section 2 Types of Books
Section 3 New Trends
Chapter Five Radio Broadcasting
Section 1 Golden Days of Radio
Section 2 Adjustment and Development
Section 3 New Trends of Radio Development
Chapter Six TV Broadcasting
Section 1 Dominant Role of TV in People’s Life
Section 2Technological Development
Section 3 TV Journalism
Section 4 Controversial Issues
Section 5 TV Regulation
Chapter Seven Film
Section 1 Beginning Days
Section 2 U.S. Film Industry
Section 3 Bollywood and Film Industry in India
Section 4 Chinese Film Industry
Chapter Eight Internet
Section 1 Advantages
Section 2 Worries
Section 3 Regulation and Control
Section 1 The Role of Media and Mass Communication in anInformation Society
Section 2 Mass Communication Process
Section 3 Mass Media Effects
Chapter Two Newspaper
Section 1 Overview of Newspaper Industry
Section 2 Different Forms of Newspaper Articles
Section 3 Newspaper Development and Challenges
Chapter Three Magazine
Section 1 Function and Readership
Section 2 Types of Magazine
Section 3 Difficulties and Hopes
Chapter Four Book
Section 1 Special Features
Section 2 Types of BooksChapter One Mass Media and Mass Communication
Section 1 The Role of Media and Mass Communication in anInformation Society
Section 2 Mass Communication Process
Section 3 Mass Media Effects
Chapter Two Newspaper
Section 1 Overview of Newspaper Industry
Section 2 Different Forms of Newspaper Articles
Section 3 Newspaper Development and Challenges
Chapter Three Magazine
Section 1 Function and Readership
Section 2 Types of Magazine
Section 3 Difficulties and Hopes
Chapter Four Book
Section 1 Special Features
Section 2 Types of Books
Section 3 New Trends
Chapter Five Radio Broadcasting
Section 1 Golden Days of Radio
Section 2 Adjustment and Development
Section 3 New Trends of Radio Development
Chapter Six TV Broadcasting
Section 1 Dominant Role of TV in People’s Life
Section 2Technological Development
Section 3 TV Journalism
Section 4 Controversial Issues
Section 5 TV Regulation
Chapter Seven Film
Section 1 Beginning Days
Section 2 U.S. Film Industry
Section 3 Bollywood and Film Industry in India
Section 4 Chinese Film Industry
Chapter Eight Internet
Section 1 Advantages
Section 2 Worries
Section 3 Regulation and Control
精彩書摘
In the United States, dailies are more influential as people spend more on them. As the U.S.A. is a big country and American people are more interested in local issues, for a long time there are few national daily newspapers with really big impact. USA Today, started as America's first national daily general-interest newspaper in 1982 has gained popularity with efforts for many years. The use of color and graphics, shorter stories and simpler language, and focus on topics of sports and weather, improved its readability and made a significant impact on other newspapers. The Wall Street Journal, a financial newspaper and the Christian Science Monitor, focused on news interpretation and features about art and literature, are more specialized ones which fall into the category of national newspapers.
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