' A real friend afar is just as if he is in the neighborhood.'
The 'takungpao' provides internet news services for Chinese
all over the world.
Takungpao is the website of Ta Kung Pao,the hundred-year world-known newspaper. The site was launched in 1995 as one of the earliest online news media in Hong Kong. Since its establishment, takungpao has been aiming at 'serving the readers'. By providing rich and detailed news reports , elegant cultural contents and innovative technical platform to serve readers online, the website is favored by the readers all over the world.
Charateristics and strengths
(1) Resourceful information and authoritative news reports with accurancy
Takungpao does not only rely on the more than 50 branches of Ta Kung Pao all over the world to set up a worldwide news collection network, but also cooperate with over a dozen of major press agencies in the world including Xinhua, CNS, CNA, AFP, AP, Reuter etc. to form a real-time communication network to obtain updated, rich and authoritative original news.
(2) Paper media as background and online media in nature
Takungpaowas founded by Ta Kung Pao with hundred-year experiences on newspaper publishing. It's never a mere web site without any news background of its own. Inheriting its parent Ta Kung Pao aiming at 'In line with time to serve the readers' , Takungpaoalso presents the characteristics of online media such as updated press releases, connecting related contents , easy to search , long-term storage, strong interaction and so on.
(3) Rich in content and massive coverage of readers
Takungpaohas 14 main channels, 64 sub-channels and 7 exclusive special channels. It is an integrated news media network including news, current polities, economy, sport, finance and economics, culture, entertainment, special editions, etc. The readers of Takungpao are located in the United States , Canada, Australia, Singapore, Japan, the Mainland China as well as Hong Kong, Macau, Taiwan with nearly 100 countries and regions. Daily click rate of Takungpao hits 10 million times, which are mainly from business, education and government institution of the United States . In the global online browsing, the United States occupies 43% (the United States and Canada occupy 45%), Australia makes up 10%, the Mainland China accounts for 18%, Hong Kong, Taiwan and other regions make up 16%, 3% and 8% respectively.
According to its background and nature, the market positioning of Takungpao is to be come an 'international integrated online Chinese news media with hundred-year press background ' .
According to the geographic area, the readers of the takungpao are widely covered in about 100 countries and regions includ ing the U nited States , Canada, Australia, Singapore, Japan, the Mainland China, Hong Kong, Macau, Taiwan etc.
According to the readers’ occupation , Takungpao mainly target s at the mid-level and high-level staff in the government, education, industrial and commercial sectors , research institutions as well as other personnel with middle to high education level s . According to the readers’ age, the web site mainly focuses on readers with age above 16.
A real friend afar is just as if he is in the neighborhood! International internet opens up a new era of news and cul t ure transmission. Ta Kung Pao .com is willing to be come a close friend of each of its reader . Y ou and your friends are welcome to visit Takungpao.